Unique and Successful About Us Page Design Examples
The About page is the biggest problem when it comes website content. Your About page can be a great tool for freelancers or companies looking to get big clients.
Consider your Internet behavior. If you’re interested in a website but have never heard of it, what page do you click? The About page.
It can be difficult to design an about page. How do you find the right balance between selling your abilities and being so self-promotional as to drive clients away (or bore them into submission)?
It’s not difficult as it appears. These are six top practices for your About Us page. They cover everything from the content you need to include to what design elements should be included (with examples).
Your About Us Page should…
Tell a Story
Your About page sets you apart from the rest. It reveals who you are, what you do and how you differ from others. These are the things that your content should reflect. It’s not just a bio, but a story. It’s not about your work, it’s about you.
Do you know the brand that you have worked so hard for, the awards you won, and the team that you recruited so long? You can show it off! Clients want to know more about you and what goes on behind the scenes. Clients want to know more about you, your values, and what motivates you to give your time to what you have to say. Avoid being too verbose. Stick to facts and figures.
You can’t argue with the numbers that you have achieved.
It’s hard to do it right.
LessFilms
Talk to your customers
What’s the deal? Your About page doesn’t really have to be about you. Customers are searching online for information about you. Instead of talking endlessly about yourself, why don’t you just speak straight to them? What are their problems? In the first few sentences of your page, use their language to address their needs and solve their problems. You will be able to grab their attention and acknowledge their needs.
It’s hard to do it right.
Earn the trust of your customers
Both online and offline, trust is essential. However, it’s much more difficult to prove trust online. How can you show your customers that you are trustworthy and value their time? You can let your customers speak for you! Customer testimonials can be a great way for you to show that you are awesome, not just what you think. You could also highlight awards that you have won. You should show diversity. Don’t limit yourself to office awards like Best Places to Work. To show your value to current clients, you should include customer-centric awards.
Do you need a quick and easy method to build trust? Add your contact information! A website without contact information is more apt to spell “scheme”. You don’t have to include your physical address. Instead, you can list a city and state as well as your phone number. You should also include links to your social media accounts. Not only is social media a great way to reach customers, but it can also be a place where you can showcase your personality and culture.
It’s hard to do it right.
FortyOneTwenty
Present Your Design
It is easy to cut corners on your About page design. You’ve put so much effort into other areas of your site, why not spend the same amount on the About page? Your About page is an important step towards conversion. This mindset must be adopted.
You’re probably like many website owners. While you may have done a great job in the first phase of design, you have not updated your About page since then. Bad decision. Research shows that 94% of first impressions online are design-related. Don’t skimp on your design. Your About page should look professional, be consistent with your brand and be attractive. It should be optimized for all devices so that it looks great on both a smartphone and a desktop computer.
It’s hard to do it right.
Moz
Be visually diverse
Visuals matter. People remember 83% more information if it is visually presented than if it is read. This doesn’t mean that you should fill your About page with photos and videos. You don’t need just text.
Your page can benefit from a healthy amount of photos and videos, even just one or two. Variety will keep your audience interested and allow you to showcase your culture and character. This is your chance to show off your true colors! Headshots are great, but so is every year’s ping-pong tournament.
It’s hard to do it right.
Grove
Ask
Consider why someone is visiting your About page. They are interested in you. They are interested in learning more about your business by simply being on your About page.
Your About page should inform your visitors about what they can do for more information about your company. This is marketing jargon: “Use a call-to-action.”
You should tell your newsletter subscribers and encourage them to sign up for it. You should ask your Facebook friends to like your Page if they are part of a strong Facebook community. Ask your visitors to like your Page if you have a highly-converting product, page, or blog post.
It’s hard to do it right.
HelpScout
Next Steps and Takeaways
Your About page should not be a hassle. It should be an asset. Your page can make the difference between a visitor becoming a customer or just being a visitor.
Your About page should not be considered a fixed thing. It should be updated as needed. You can see how it performs within Analytics. Take a look at the total pageviews as well as where it appears in your visitor flow diagram. Although it is unlikely that this page will ever rank as a top landing webpage, it is still an important part of your website’s design.
These metrics will help you determine what is working and what doesn’t. Are you getting a high exit rate? Your visitors might not have the information they need in order to access your other pages such as your services.
Are you thinking that an image is not working? You can swap it out for a video. Your page is dynamic just like your rest.
A great About page can help you stand out from the rest. You can easily take your page to the next level by investing time and effort.
Go to your About page, choose one thing you want to improve immediately, and then do it.
