Why Your Business Needs An SEO Strategy

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If your a business owner and your website is currently not being found on Google’s first page organic results for your most profitable keywords,  you are losing business to your competitors. Most businesses, especially if they are locally based think that advertising their website or services on sites such as yelp or yellow pages are going to get them a flood of new business coming in. Well, unfortunately, that isn’t typically the case. How many people are going to yellow pages and searching for plumbing contractors? Now compare that with Google. How many people are searching for plumbing contractors in their specific area on a daily basis? Hundreds if not thousands depending on your area. The sad part about it is that these places will lock them into 6-12 month contracts without any promise of new business. Business owners need to be educated properly on what is the best way they can increase their business and SEO is that particular method.

How Do I Get My Website Ranked For My Keywords?

I would start off by going to industry specific websites where you can get links from. You can message the owners or create a profile with a link back to your website which will give your more authority online. The key is to understanding what Google likes to see in a particular website. Google likes businesses that create brands with large online footprints all over the place. You should create profiles on web 2.0’s such as Blogger, Tumblr, Blogspot and many others and talk about your services and how they benefit your target market. Make sure to also have all your social media profiles set up and active. The main 4 social media profiles are Facebook, Twitter, Linkedin, & Youtube. Another thing you can do is reach out to similar sites as your own and ask to create a guest post and have a link pointing back to your website. This will help tremendously with your online popularity. Also, make sure your site is properly optimized with the right title tags and meta description.

SEO can be a very daunting task and I recommend you work with us here at Sezmi Digital Marketing to make sure it is done correctly.

 

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