Growth Marketing Strategies for E-Commerce Businesses
Ecommerce is growing rapidly in recent years. Online ordering and delivery will be a major part of our business for years to come.
Ecommerce is not going to be easy or smooth.
Some entrepreneurs have achieved great success, but some struggle to survive.
Ecommerce is a growing industry that has many benefits. What are the best ways to build a company?
While growth hacks may be appealing, ecommerce sites that want to thrive and succeed over time will have to employ long-term strategies. It’s important to continue working until your conversion rate and customer experience are optimized.
Here are a few marketing tips to grow your business and keep it stable.
Cross and Upsell Through Product Recommendations
It’s not easy to get customers into your shop. Once they’re there, you still have to persuade them to add items to their carts. It’s not an easy task when you consider that mobile conversion rates average only 2.63 percent.
It would be great if you were able to maximize the results of a single sale, given all that is involved. You can do it.
The best way to boost average order value or sales is to cross-sell and up-sell. McDonald’s has the most well-known example because we’re all going to agree that fries are an essential part of any meal.
If you use, Shopify there are many of these apps.
These apps can be programmed by you or your store. The products will appear below the item.
I’m browsing jackets for denim.
What’s under that jacket? The Iconic knew I wanted to wear boots with the jacket and did so just in time. Wow, you got me.
Amazon’s “Customers Who Bought This Item Also Bought” is the master at cross-selling. Amazon recommends eight books they think I would like, all based on the book that was recommended.
Amazon’s total sales have increased by 29% since this feature launched.
Stu French is the founder of Ethicool and Versent’s digital transformation executive. He has witnessed firsthand how powerful cross-and upselling can be for ecommerce. He advises all online store owners to invest, particularly if advertising is paid for. “Usually, 4 or 5 percent of customers will take up your offer and buy an extra item.
I hope that your customers will all order fries with their meals.
Create an Integrated Support and Help System
When most marketers think about growth, they tend to think only of tactics that increase traffic or conversions. However, this does not take into account the potential questions customers might have before the sale. A good support system and help desk can prove one of the best long-term strategies for growth.
The same level of service and trust is what any ecommerce store would love to offer.
When customers feel anxious, they will stop purchasing.
Research shows that FAQ content is good for conversions and SEO.
On their FAQ page, The Iconic has done a great job. You can find the most commonly asked questions and search for answers.
If you still can’t find what you need, you may also It is seamless.
The setup is very useful for answering questions from customers. However, it doesn’t provide immediate assistance. But what if someone asks a question right now and you are unable to answer them?
It will also collect the email address of the customer. The tool also gathers the email
Nimble is an activewear company that has my email address and answers my size guide questions using their bot.
French has managed some of the biggest ecommerce websites in the world including Telstra
It isn’t boring, and you don’t have to go there. False. In most companies, the FAQ page ranks second or third in terms of traffic. It’s because the FAQ page is crucial for the final
You may not believe that creating FAQs and posting hundreds or thousands of answers to questions from your clients is effective.
3. A/B Test… Absolute Everything
As marketers or entrepreneurs, we all want a good ROI. But how?
Most people focus on optimizing their websites from the outside. Are they reaching the right audience and influencers?
A/B testing and multivariate testing is the strategy of choice for any ecommerce business.
It’s amazing how little changes online can make a huge difference. A simple switch in the button color resulted in an increase of 34% in conversion.
Start by formulating a hypothesis. You start by forming a hypothesis.
You can optimize conversions by using multivariate testing.
It will give you valuable insights.
Personalization and Customer Experience
Imagine: you walk into your local favorite restaurant and the owner gives you a silent, knowing nod. “I know you’ve just gotten off of work,” he says. Looks like you’ve had a busy day. Here’s the food you should eat. It will make you feel better. “
Isn’t it the best customer experience ever? Could this be duplicated online? There are some methods to do so, including using big data and personalized web.
Personalizing web experiences may seem creepy, but it can make the whole experience more enjoyable for your clients. Keep in mind that most likely they are visiting you for a particular reason.
Your website should incorporate all three types of web customization.
Predictive Personalization
Amazon’s “Customers also bought …” is an example of predictive personalization that analyzes purchasing data and recommends related products.
Contextual messaging
It’s uncanny how marketing messages can be personalized. If you want to maximize the experience on-site, you need to consider this.
HubSpot has become one of the top tools to create contextual messages. You can send your customers different messages depending on their location and device.
Navigational Personalization
You may remember the jacket I viewed on The Iconic previously. It was on the first page.
The is both creepy AND wonderful. You can personalize your site based on when a user last visited. Users often become after their second, third, or fourth visit.
Give your customers a personalized experience by using the data you collect.
Branding with a Purpose
Now what? How do you build a purposeful company? If you want to be in ecommerce for the long term, you may decide that having an underlying mission is more important than just making money. It is particularly crucial to have a reliable and trustworthy business during uncertain and difficult times.
Customers’ online and offline interactions with brands have dramatically changed, even before the global crisis. They used to value the brand status of brands (think Louis Vuitton), but they now want them to feel more personal and human. Also, they want to be sure that the brand is helping the environment and people.
This is not a mere trend. This is what consumers seem to expect and want. This is supported by several studies. Almost two-thirds (63%) prefer brands with a purpose.
Stu French has witnessed the shift from ecommerce to stores with a purpose.
They are purpose-driven. The company is purpose-driven. “
