The Ultimate Guide to Pinterest Marketing

 How to Effectively Advertise on Pinterest

Pinterest was created in 2010. Pinterest was founded in 2010.

To share content from your website, pin it.

The platform began experimenting with the possibility of monetizing certain pins in 2014. In 2014, Pinterest began to experiment with monetizing specific pins.

Pinterest promotes tips for businesses through its platform. One way to test if the system is working is to use

What’s Pinterest?

Let’s start by discussing Pinterest and how it works. To “pin” visual content on different boards, you can create a Pinterest account.

It is a virtual bulletin board. Each image can have a description and a link to return to the original website.

Multiple boards are possible and can be labeled in any way you wish.

  • Home Decor
  • Fun summer activities
  • Dessert recipes
  • Knitting and Crocheting
  • Boho style

Pinterest is an excellent place to find inspiration. We saw this when we searched for “watercolor tutorials”.

Click on any search result to find out more. View the full description, URL, date, time, and comments.

This is where it gets social. Comment on the post or ask questions. Pin items that you like to drive traffic and traffic to your Pinterest page.

Emarketer claims Pinterest drives 5 percent of the referral traffic from websites.

To see your Pinterest feed, log in to Pinterest. This will show you what pins Pinterest thinks you might like.

Pinterest prefers content from trusted sources to be displayed in users’ feeds. You should also ensure your pins get engagement via click-throughs and saves, comments, saves, etc. Tailwind is a premium tool that makes this easier.

Pinterest Advertising Works

Pew Research has found that Facebook is the most used social media platform. Pinterest is competitive with Reddit, Instagram, and Pinterest. These are mostly women. According to Pinterest, 40% of active pinners earn at least $100K per year.

Other stats about Pinterest users, and their purchasing power.

  • Millennials love Pinterest just as much as Instagram users.
  • Pinterest users are more inclined to buy.
  • 93% of active pinners use this platform for future purchases.
  • 73% believe that brand content makes it easier to use the platform.
  • 61% of pinners bought something after seeing a promotional pin.
  • 75% of saved pins are attributed to businesses.
  • Pinterest users spend 29% less on retail than people who don’t use it.

People use the platform to find information that can be used for future purchases. These ideas can help them connect with new audiences.

Pinterest advertising looks natural. Your pins will be promoted to a large audience who are open to new ideas.

There are many types of Pinterest advertising

There is a variety of Pinterest ads.

  • Promoted pins
  • Promoted video pins
  • Pins with a single tap
  • Promoted app pins
  • Pins to film scenes

Promoted pins look just like regular pins but have the word “Promoted” at the bottom. The word “Promoted” will not be visible to the person who saved it. These pinners may be followed by others who might save these pins, which can bring you additional traffic.

Your promoted pin will appear in search results, news feeds, and a “More Like This” section. This section is located below a clicked pin and contains similar content.

One-tap pins remove the need to click on pins in your feed to see more details. Some users find this surprising and will leave your site to return to Pinterest.

Promote your app using a promoted advertisement. Users will see the app icon and an installation button in the ad.

Cinematic pins can be animated to change as the user scrolls. It gives the viewer the feeling of being in control and not having to wait for the end.

5 Things You Need to Do Before You Advertise on Pinterest

Paying for pin promotion can be a great marketing strategy. There are some things that you should do before you start your first Pinterest advertisement.

1. Register for a Business Account

If you do not have a Pinterest account, you will need to create one. “

Click on “Create an Account” to enter your email address and password.

Next, you will need to select your language and country. Select at least five categories that are of interest to you.

Log in to your Pinterest account. Click Settings. To convert it from a personal to a business account, use the link.

2. Claim Your Website

Add your business website URL to your profile after you create an account. Scroll to the bottom until the section called “Claim Website”.

After you claim your site, you will be able to use features like

  • Website analytics: Track traffic to pins of your site.
  • Featured Logo: Upload your profile photo to any content you pin from your website.
  • Join the first group to get early access to any new tools.

To claim your site, you will need to add code to it. Submit your website for review on Pinterest.

3. Install a Conversion Tag

Each page that you want to track can be added to another pin code. This code can be used to retarget users who have visited specific pages on your website.

At the top of your account, click on “Ads”. Next, click on “Ads” at the top of your account.

To get the code, select “Generate Pinterest tag”. It can be used between the and You want to track visitors by using elements in the HTML of every page on your website.

4. Upload your list

If you have created your list for your newsletter, you can upload it to Pinterest. Log into your Pinterest account.

Click the Ads > Audiences.

Next click on “Create Audience”, and then choose “A list you upload”. Here you can name your audience, and set the date for when it will be updated.

Pinterest will match your email address to other users to enable you to show ads and to people who are similar to yours in the future. This allows you to select people with similar interests and demographics as those on your email lists.

5. Pin some Content

Pins cannot be promoted until they have been pinned publicly To promote pins on Pinterest, you should first create boards and then pin the content.

All pins must contain high-quality images.

You can do this manually, but many great tools will make it easy to create pins of high quality.

  • Stencil – quick, effective, browser-based.
  • Canva is a web-based tool with many options and options for teams.
  • Tailor Brands – brand book integration, auto-scheduler.
  • TailWind Scheduler with Formatting Tool

Vertical pins

Pinterest displays images vertically.

Pinterest stated that “giraffe pins” will not appear as often on users’ feeds but can be cropped. ). These images are great and easy to import via Instagram.

An aspect ratio of 600×1260 (with 1260 being the height in pixels) won’t be cropped.

If you’re creating long giraffes, make sure that your pins have value. These pins are best used for step-by-step instructions or infographics.

Rich Pins

Rich Pins are a great way for customers to learn more about your products. rich pins include additional information like

  • App – Directs viewers to the app store for downloading
  • Article – This article contains a headline, author, and story description
  • Product – Price, availability, location
  • Recipe – Includes title and ingredients. Information about cooking times and how to serve it.

Brands can increase their engagement by adding metadata directly on the pin. The pins will pull from your website metadata.

To create Rich Pins, you must first add metadata. Next, add recipes. Yoast, a WordPress plugin, makes it easy for you to add metadata to articles and products.

Pins can be purchased

Pinterest introduced buyable pins in 2015. Clicking on Buy takes users to the checkout, where they can pay with their credit card or Apple Pay.

You will need to have a Shopify Shop that is linked with the Pinterest sales channel to take advantage of Buyable Pinterest. The pin URL must point to the product detail page within your Shopify store.

Pinterest automatically matches product feeds to pins and generates Buyable Pins for products that you have already pinned. Add additional images to make products more visible.

Rich Pins are buyable pins that display additional info. Rich Pins do not take you to the checkout but they do display additional details.

How to Create a Pinterest Ad

If you’re looking for ways to advertise on Pinterest, you might want to know how.

1. Create the Ad

To create an advertisement, click on the + sign in the upper right corner.

Now you will be taken to your Ads Manager, where you can create your campaigns.

2. Set your goals

Choose your campaign goal.

Enter your campaign details. You can also choose your budget and lifetime.

Next, select your campaign placement. Next, choose your campaign placement. This includes whether you want your ads to appear with one tap.

The user can choose to optimize the app installation ad for full installs or to visit the app download page. You can track the performance of your installs by integrating with mobile measurement partners (MMPs).

To continue, click “Create campaign”.

3. Create an Ad Group

An ad group is a group of promoted pins that make up a campaign. This allows you to have a separate budget for your ad groups than for the whole campaign.

Understanding Ad Groups

Promoted pins can be placed in multiple ad groups. You can test the design, placement, and objectives of your ads without creating separate campaigns.

For example, you could create advertising groups with the maximum daily budgets to target specific audiences.

  • Your email list
  • Visitors who visited similar pages to your site
  • Act-alike audiences

Your advertising group should be named according to its organizational structure. This will help you keep track of who is being targeted as well as what promoted pins are appearing within your group.

4. Create A Target Audience

On the ad group pages, you will be asked to create an account. These criteria may be used to target viewers.

The audience will need a name and a description. If you want to target people from this list, you will be asked to upload your email list

This allows you to identify the interests of your audience by using keywords, languages, and even locations.

5. Create Your Maximum CPC Bid

On the page where your advertisement group is created, you will be asked for a maximum CPC bid amount. This is how much you will pay per audience. This can be clicks, impressions, or engagement.

6. Choose Your Promoted Pin

Now you can choose which pin you want to promote. While you don’t have to pin items that you’ve created, it’s a good idea.

Give the promoted pin a name (optional) and then enter the URL of the landing page that you want visitors to visit when they click it.

Be sure to consider the URL. Every promoted pin can be tracked by adding a Pinterest tag code to your website.

Once you’re done, click “Promote pin”. Your ad is sent to Pinterest for review. This could take up to 24 hours.

How to Promote A Pin Quickly

Pins can be promoted within 10 seconds using.

Here you can add all details to your promotion campaigns such as URL, budget, and duration.

Tips and tricks to optimize your Pinterest advertising

You can’t just be yourself. These tips will help you make the most of your advertising budget.

Promote the Top Pins

You might wonder which pins to promote on Pinterest.

Pinterest recommends that you display products in lifestyle photos rather than just displaying them.

Experts suggest that you only promote pins that are performing well. Would you rather have good results than poor reception?

Step 3 lets you choose from any pin, all Pins, or the 30-day most clicked Pins.

Add text to your pins

Pinterest is primarily built on images. However, it’s a smart idea to add text to your images. Simple overlays work well.

Make sure you use the correct description. You might change your call to action to say “Pin This for Later” in order to remove the urgency. This will encourage people to save their pins.

Continuously monitor and analyze your ads

It’s hard to predict which images will be the most popular. Start by testing everything.

  • Image
  • Description
  • Call-to-action
  • Keywords
  • Bids
  • Audiences

After a while, you’ll start to notice the best combinations.

Concentrate on Your Keywords

A promoted pin can contain up to 150 keywords. Think about how your audience uses Pinterest.

The platform will be used by your target audience in the same manner as SEO. Make sure that your keywords match what is on the landing page and pin.

Keywords are crucial to Pinterest’s visibility since it’s a search engine. Pins will be noticed more easily if you include trending keywords earlier in your text.

Pinnable photos should be placed on your site with keywords as the alt text. The Pinterest Analytics tool can help you keep track of which pins are the most popular and let you experiment with the keywords.

Add value

Advertisement on other platforms will require that you include a call-to-action to direct users to a lead page. This is a great way to advertise. They will click on the promoted pin to learn more about it and arrive at a page asking them for their email address.

A landing page is an excellent way to advertise on Pinterest. This page allows users to browse your products and services.

Group Boards

Group boards can sometimes be referred to as collaborative, shared, community collaborative, or contributor boards.

Pins can be added by multiple people to a group board. These pins will be visible in the home feeds for anyone who follows board members.

Your brand will be more visible if you focus on sharing your content with group boards. Keep the content relevant.

High-quality pins get more exposure on Pinterest. You should ensure you’re a member only of high-quality pins that get exposure.

Pins are a great way for your brand to be seen. To promote your pins, you can get a free account.

Next steps

All businesses of any size can benefit from Pinterest. You also have the option to experiment with Pinterest without taking any risks.

One experiment can teach you more than any blog post. So, go ahead!

Nate will share additional information in his post on Pinterest & SEO Research.

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