Shopify Tutorial for Creating an Online Store

Shopify allows eCommerce store owners to concentrate on their products, marketing, and customer service, rather than worrying about the technical aspects of ecommerce.

Shopify can be used as an eCommerce middle ground.

Shopify offers more branding and customization options than Etsy’s marketplace. Shopify offers more technical support than self-hosted platforms such as WordPress + WooCommerce.

Shopify is a great choice for business owners who want to quickly start selling products and have a store that can be easily customized.

Selling is the hard part.

Shopify does not have the same marketplace-like marketing options as Amazon and Etsy.

Shopify can only be achieved if there is a solid foundation to attract customers and run sustainable marketing campaigns.

These are two interrelated things so this guide will show how to build a strong foundation and get customers to Shopify after it’s established.

1. How do we choose the correct store name

Shopify’s sign-up process requires you to choose a name for your store, which becomes your store’s URL provided by Shopify ( This address can’t be changed so it is best to know this in advance.

Shopify provides a comprehensive guide to choosing a store name. These are some important things to keep in mind:

  • The Shopify domain you have will contain your store name.
  • Shopify offers a sign-up process that includes a name availability verification. This verifies that your store name hasn’t been used elsewhere on Shopify.
  • To avoid potential conflicts, Google your brand name.
  • Search for a domain registrar like Namecheap, or GoDaddy and purchase a domain name for future use – even if you are using the Shopify subdomain for the initial setup.

2. Set up your shop

Now that you know your Shopify name, it’s time to create your Shopify store.

Register to Create an Account

Register on Shopify. Fill in your email address, password, and store name.

Once the account setup is complete, you will be able to start receiving payments. This will include data collection from Shopify and entering your address to receive payments.

Next, select your Shopify plan. Shopify offers a 14-day trial for sellers. However, it is highly recommended that you pick the plan you want if you are sure you will stick with the platform.

Here are the details:

PlanBasic ShopifyShopifyAdvanced Shopify
Employee Accounts2515
Stock locations458
Online Credit Card Rates2.9% + $0.302.6% + $0.302.4% + $0.30
Rates for In-Person Credit Cards2.7%2.5%2.4%
Non-Shopify payment fee2.0%1.0%0.5%
Domains that are specific to a countryYesYes

Create a custom domain name

A custom domain is the foundation of your online brand. It helps with SEO and unifies brand image. A custom domain makes it easier for customers and prospects to find your shop online.

Shopify makes buying a custom domain easily. If you want to keep your domain under control, you can use Namecheap or GoDaddy.

Once you have it, click “Add Your Domain” on your Shopify dashboard. Follow the steps Shopify has provided.

Customizing Settings

After you’ve chosen your plan, you can now manage the logistics of getting customers.

Before you can accept payments from Shopify, you must set up payment provider settings. Shopify Payments will need to be connected to your bank accounts.

You can connect your store to Amazon Pay, PayPal, and Amazon Pay. Additional payment methods may be charged by Shopify.

Next, customize your checkout process. Shopify does most of this for you, but you’ll need to add your terms of service and privacy policy.

Next, you’ll need to modify your shipping settings, particularly if you use drop shipping or fulfillment services. You can also add third-party shipping partners.

You can also set the tax rate in the Tax section.

Set up data collection

Shopify’s data collection is crucial.

When you create your Google Analytics account, you will need an Ecommerce checkout set-up. Make sure that all packages work correctly.

You should also link Google Analytics and Google AdWords. You can also set up a retargeting audience with Google Analytics.

3. Adding Products + Collections

Upload your products before you start designing your store.

You need to be familiar with it before you create pages or upload products.

List the product categories. This information will be used for creating your Collections pages.

Product images are required. Shopify states you will need product pictures.

  • Keep image sizes under 20 MB.
  • High-resolution photos are highly recommended
  • Use a 2048X2048 image size
  • The featured product photo on the product page will be the first image.

The product title and description are also required.

This is our extensive resource on best practices in product pages. It will help you dig deeper.

How to Make Collections

Shopify uses Collections now, instead of using category pages. These landing pages can link to specific categories.

No one cares about your homepage. Only for those who are familiar with you and can navigate around it.

These landing pages are a way for returning and new visitors to convert.

Persona-specific – These pages highlight the benefits of your product to a person.

Specific – These pages are focused on product information. A typical product organization is built on product details such as “Blue Oceanwear” or “Lycra Swimwear”. “

This is the ultimate goal: to sell people at the bottom of the marketing funnel. While they may be more expensive to transport to your store, they will still give you the most data quickly and money if they can get there.

They should be constructed in a systematic manner Learn about keyword mapping to be successful in SEO and organic search.

From the Shopify dashboard click on “Products” and then “Collections”. Each collection you create will have its landing page and a specific category of products.

First name your collection and then add the page content to the description area.

Next, choose which collection type to use. Find out more about automated vs manual Collections.

Finalize editing the website SEO information. Here you will insert your title tag, meta description, and URL for each page.

Adding Products

Shopify makes it easy to add products. Click on “Products” and add a product.

Include the product title, description, and images. Include pricing, inventory, and shipping information.

Finish the product page title tag and meta description.

Make sure to implement any automatic collection rules. Enter the Collection name in Collections.

Tip: Creating duplicate products is better than creating new ones every time. You can keep the information from the prior product and customize it with your information, such as the SKU, image, description, or other details.

Designing Your Shop

Shopify doesn’t require a fancy website when you’re first trying to get customers. You only need something simple and easy to use.

Shopify has a wide selection of themes that you can use for free.

You can customize your theme with your logo and brand colors by clicking Customize

You can create an About page for your store by using the page under “Pages”.

Add your Collections pages to your store’s navigation. Go to “Navigation” under “Online Store” and edit or create your Main Menu.

4. Marketing your shop

Once your shop is up and running, you can start getting customers. This task can often overwhelm Shopify store owners.

Different marketing channels can have different results. Different marketing channels are not the same.

Direct Outreach

Direct outreach is what we refer to as this channel. Others call it to hustle.

You have the option to email or Facebook message anyone you think might be interested in your product, collection pages, etc.

This case study gives more information.

Paid advertising

Paid Advertising includes a range of options, from Google search ads to Facebook displays ads.

I’m focusing on two main paid advertising methods to get Shopify customers: Facebook Advertising and Google Search Ads.

Facebook Ads

Facebook lets you target a particular audience with hyper-targeted ads. They will tell what they want!

Someone may tell you they love hiking and they will be interested in your hiking shop.

You’re likely already in the selling stage and have an idea of your target audience. Facebook is a great platform for paid advertising.

*Facebook ads have been the best way to reach customers since June 2018. This is almost crazy. Spend as much time on Facebook creating hyper-specific ads about specific products.

This is An overview of, and how to start with Facebook ads.

Google Search Ads

Search ads can be a great way to get found by customers looking for your product or service.

Your goal might be slightly different.

Data is being purchased. There is a lot of data. It is better to spend a little more than you would on an ecommerce strategy.

You should take a few steps to ensure your new traffic is successful.

  • No shipping charges and no other policies
  • This podcast episode.
  • improving your ad campaigns in general.

Now you should have sales data and an idea of where your Shopify store is going.

Organic Search (SEO), Traffic

Paid traffic could be your next best channel. Organic traffic (SEO) may not be your best channel.

Shopify users are aware of the potential traffic that Google organic search can bring. All they need is the right context.

Google processes over 3.5 billion queries each day.

HTML SEO is something that I’m passionate about. HTML SEO will keep the ship moving forward once it’s in the right direction.

Customers can be attracted to Shopify stores by anyone.

SEO consists of 3 components

The first component of technical SEO.

It’s about making sure Google/Bing can crawl your website efficiently. This Technical SEO is for Nontechnical Marketers.

Shopify can resolve most technical issues if you set it up correctly. Shopify’s SEO breakdown can be found here.

You should optimize your on-page content. Optimize product and collection pages.

SEO’s second component is on-page optimization and content. This involves “targeting” keywords and making sure your website is well-organized for search engines and visitors to understand.

Shopify allows you to easily optimize your content on every page. From Product pages to Collection pages, there is a section called “edit site SEO”. You can edit the title tag, description, and URL.

It is not enough to optimize your pages with on-page content. You have many options to create content about your product and your target market.

Pro tip: This is a great resource to help you create on-page content. Copy everything that they do.

Support sales and bring in new customers. Be relevant to your market.

Great content is the best part of SEO. It will help you drive the third component of SEO, off-page factors.

SEO is the term for obtaining links. The third component of SEO is “Off-page factors”.

Websites can get damaged by poor links (the kind you get for $5). Quality links from well-known websites will help you rank higher in search results.

There are many methods to get links. I’ve found the best ways to get links to eCommerce sites:

  1. This guide can help you create prequalified material. Great for promotion.
  2. our Ahrefs Review offers a complete guide.
  3. Cold outreach to industry contacts.

Social Media

While social media can be a great tool to promote your products and drive customers towards Shopify, many eCommerce owners make it more complicated. If your business is not new, it is important to understand the demographics of your audience online.

You don’t need to be everywhere your audience is on social media. Direct interactions are what makes social media work.

All social media platforms allow you to claim your brand. You should only select the ones that have the greatest impact on sales, awareness, or links to your Shopify store.

Automatically create profiles that are present even if they’re not active.

You can pay to get ahead in social media (see Facebook Advertising above).

Next steps

It’s a lot of information. You might feel overwhelmed if you consider, “I’ve already spent money to open a store but we haven’t gotten anything.” “

Now you have a step-by-step process. This is based on your situation and your goals.

If you’re just beginning, is the next step.

  • The first thing you should do is to name your brand.
  • Shopify Store Setup
  • Create collections pages that are targeted
  • Get initial feedback from sales personnel anywhere and anytime.
  • Optimize what works, and get rid
  • Be patient, and keep adding new content to increase your organic traffic.

What to do next if there are no customers after your store has been launched

  • Make sure you check your Collections pages for offers and personas.
  • Use the step-by-step plan to get first feedback and sell data collection.
  • Keep in mind the 80/20 Principle.
    • 20% of all sales are made through products.
    • 20% of content drives 80% of organic traffic
    • 20% advertising spend generates 80% revenue

Best wishes!

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