How Do You Increase the Conversion Rate on a Landing Page?
It seems that online marketing is a fairly simple procedure. It seems like an easy process to do online marketing. You create a site, list your services, and drive traffic via social media.
Many online entrepreneurs, especially those just getting started, overlook the importance of conversion. Not only do you need people to visit your site, but also to act like releasing fish.
Remember that the success of your online business is based on how well you convert traffic into customers and leads. You’re not going to make money with ads unless you are a rare website like Huffington Post that has millions of visitors each month.
Many businesses fail despite having a high level of traffic. Many online businesses fail despite high traffic levels.
Your landing pages will be a hit!
Landing Pages are an effective way to turn traffic into clients and leads. An individual landing page can be created to accomplish a specific goal.
The features of the site are all designed to direct visitors towards a single action. It is usually to collect an email to create a lead for sale or to direct them to “click-through” to the registration page or their shopping cart.
Your landing pages will convert traffic much better than your home page. You can optimize the rest of your website to direct traffic to your landing pages. Every ad you run must send people to your landing pages and not your homepage.
Create as many landing pages as possible.
Hubspot carried out a study that found that businesses experienced a 55 percent increase in leads when the landing page number increased from 10 to 15. The graph shows the same thing.
Use multiple landing pages for different types of users/personas.
Learn how to increase their conversion rate.
1. Reduce loading time
Your landing page’s loading speed can directly impact your conversion rate. The higher abandonment rates are when a page takes longer to load.
KISSmetrics reported that 40% abandon sites that load more than 3 seconds.
Walmart has increased its conversion rate by 2% every second.
It’s time to test it.
Use the following tips to improve your landing page.
Reducing the number of images you use on your landing pages will improve conversion rates. Reduce the number of images on your landing page.
A private server is the best option. You should immediately switch to VPS/private server if you are using shared hosting.
Remove plugins. Use fewer plugins if you use WordPress to create your website. The number of plugins should be limited to no more than 20.
A Content Delivery Network can help reduce loading times.
You can publish the landing page you created on the site and create it on your own.
These sites have fast servers and ensure that your pages load within seconds. If your site is slow to load, you can host an alternative version on these websites.
2. Display Social Proof
To counter this, you can add social proof, such as testimonials, to your copy.
People like to read what other people have said about you before they hire you or buy your products.
By adding just three testimonials, Wikijob’s conversion rate increased by 34%. As you can see in the screenshot below, these testimonials don’t have anything special. They are all only one line.
Use a picture of the person providing the testimonial to increase its credibility. Videos are also helpful. The Unbounce website ran an A/B Test to see if video testimonials converted better than text.
This is an image with the testimonial…
This is the video.
The testimonials are the same, both from Nemocho, Director of Customer Acquiring for KISSmetrics. What did you choose? Text testimonials were outperformed by video testimonials.
Case studies are a great alternative to video testimonials or plain text.
Neil Patel excels in this area. On his consulting page, you will see links to case studies that show the state of the business before Neil Patel arrived and the changes he made.
Neil places a signup form at the end of every case study so that readers are not distracted.
Make sure to use testimonials from people who are well-known in your industry.
3. The key to scarcity and urgency is urgency.
It isn’t a brand-new concept. The term was coined by marketers years before Facebook.
Amazon does it all the time, as you can see in the screenshot. You are notified when only a few products remain.
This technique is used by businesses to create product pages that will evoke emotions like jealousy, envy, and a desire for the item before it’s gone.
Why do you think that Black Friday is so profitable for businesses?
You can implement FOMO in many ways. For example, you could limit the number of products or offer a discount for a short time.
Miss Etam conducted a split test and found that using a timer can increase conversions by as much as 8.6%. As you can see in the screenshot, they have only indicated the remaining time to take advantage of the delivery the following day.
You should do something drastic like offer discounts, bonuses or limit the products.
4. Have a call-to-action
Make sure your call to action is clear. Copy, color, and design of the call-to-action are all important. A simple button could lead to a checkout form or product.
This two-step process is referred to as Leadpages and increased the newsletter conversion rate by 60%.
The button text should be bold, and match the colors of the landing pages.
Use a site like Adobe Color or Color Lovers to create a palette of colors that will work together. Then, choose one color for the call-to-action button.
5. Create matching Ads
Rand Fishkin, from Moz, gives a good explanation in this video.
Fishkin suggests that ads should match landing page designs. For a higher conversion rate, ads and landing pages must look similar. Ads and landing pages can use the same patterns and colors.
Experiment with your landing pages
There is always room for improvement.
Split testing, heat mapping, and page analytics are the only tools that can help you achieve this.
Use Your Analytics:
This article will teach you how to set up goals for Google Analytics.
The top landing pages are those that convert above or at 5.31%. Heat maps and split testing can be used to increase your conversion rate if you find it below the 5.31% mark.
Split testing:
A split test involves creating multiple versions of the website and sending equal traffic to them all at once to see which one converts best. After that, you select the most successful version to send traffic. Only make one change. If you try all changes you won’t know which ones have increased conversions.
Unbounce, Miss Etam, and Wikijobs were only able to optimize their sites by split testing. In addition, they only tested one element.
Most landing page software offers split testing. You should conduct regular tests on your landing pages. There is always a better landing page.
Heat Maps
A heat map is an analytical tool that helps you understand how your users are interacting with your web page. These maps display how much the user has scrolled on the screen, how their cursor has moved, and if they have clicked.
Heat maps can be created using some, hotjar.
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There are numerous ways you can improve your conversion rates. It is a process that can continue.
