Anyone who owns a website that has the potential to bring in visitors via Google organic search will recognize the importance of keywords.
When someone enters a keyword, you will be displayed in the results. This is not just a visitor. This is a highly qualified visitor.
How do you drive traffic to your site using keywords?
These keywords can be found under the meta=”keywords”. They can be used repeatedly on your website.
Note: Bing is not a problem. In this post, however, We will use “search engine” and “Google” interchangeably.
Search engines can determine website relevancy for over 15 years simply by looking at keywords. Search engines are more intelligent.
Google and Bing use hundreds of signals to rank and determine the relevance of your website. They will place your content in a graph of topics and entities, and perform all sorts of semantic analysis.
Keywords still play a significant role in search engine’s understanding of your website.
Your website’s keywords will help tell a better story for your visitors and search engines. This will help you communicate search terms that your website is relevant to so search engines can bring in more visitors.
This shows how to use keywords on your website with what’s called a “keyword map”.
1. The End Goal
It’s about more than tricking Google.
Matching your website’s language with the language that your customers search for you is key.
We do this in real life, but it’s not obvious. It’s normal and natural.
For example, a plumber doesn’t advertise that they can fix all your sillcocks. “
The plumber instead says they can fix any outdoor faucets!
Same service – different language.
Keywords are a way to help people find your products or services. Helping customers find the product or service that they need is your ultimate goal.
Google acts as an intermediary between your customer and you. SEO allows Google to better understand your website and improve search engine visibility.
Google doesn’t think so, but Google will be able to catch any attempt at manipulation or deceit.
Google doesn’t know you and is not your customer. They love SEO done correctly.
Google can help you find every page and website by understanding how keywords are used. This will enable customers to search Google for the information they need.
Your goal is to assist the person searching, not spam search engines.
2. Understanding The Concept
Search engines are looking for unique results and relevant results. Your website must provide the relevant results Google is looking for.
There are many factors to consider when you choose keywords for SEO.
Keywords aren’t used as often on websites as they are on pages.
Google will display individual pages in search results. You can optimize each page.
Instead of thinking about keywords in isolation, consider themes. You can further describe this using multiple keywords.
Your entire website will be relevant to more than one keyword if it has multiple pages that are related to the same topic.
However, all that abstract information is not concrete. “
It is not enough to just focus on “dining room furniture”. It doesn’t suffice to use “dining-room furnishings” everywhere. “
You must rank each website you visit to determine which one is the best.
The site will include pages on dining room furniture including the homepage. We expect the site to include pages about dining room furniture, including the homepage.
The keywords you use together tell the story of your website. What does it mean? Google will analyze each page and determine its content’s relationship with other pages by using one keyword theme.
When linking keywords to your website, this concept must be remembered.
3. Create Your Map
After you have defined your concept and set your goals, you can “map keywords to webpages”. This will let you see the architecture of your site and how they interact with each other to create it.
My maps can be created in Google Spreadsheets or Excel. You can re-create pages on your website using columns and rows as headers.
The page’s name should appear in the column to its left.
The URL can be added to the next column to let you know which page you’re referring to
This column will include your keyword list. The column will contain your keyword list.
- SEMrush gives you a 14-day trial of its keyword research tool. This will provide you with the most accurate data.
- Try KWfinder by Mangools for a solid budget option. It’s available free for 14 days.
We would add some columns if you work in a competitive industry.
This is your primary keyword/focus keyword. These keywords are usually broad but specific.
Keyword Difficulty. This score can be found in your keyword tool. It is used to quickly assess the value a keyword has when you use your keyword map. This means that more volume is equal to more value. However, it must be balanced against the competition.
Secondary Keywords-This column contains many keyword options that can be combined with your target keyword. Many of these keywords are related to “long tail keywords”, which you want to appear in search results.
Keywords Related – This column will include specific keyword variants that you should use in your keyword search. It’s all about being descriptive, detailed, and complete.
4. Define your page’s relevance and value
Once all pages are on your website, you can start to look at them together. Before searching for keywords ideas, identify the questions each page answers as well as the topics they relate to.
Does the page provide any useful information?
Play Jeopardy with your pages. Your pages will provide the answer. Write the question.
This does not need to be tedious or time-consuming. This is a chance to make sure you are providing the value that you think you are.
The result Google would rank. Help people find what they need.
5. Do Your Keyword Research
This is the second part of our On-Page SEO series. Next, brainstorm keywords that people might use for searching your site. There are many methods to do this.
The Google Ad Keyword Planner can also be used. This is primarily for Google Ads Keyword Research, but can also be used for SEO.
You can also use it to find keywords that are worthy of your attention.
Paid tools like SEMrush and KWfinder by Mangools can be used if you have the funds.
If your site has been around for a while, you can use the Search Queries Report from Google Search Console. This will show you how Google understands it.
Click Google Search Engine Performance, and then click the dropdown to display a list of keywords that will indicate the page’s relevance.
Even though you have a list of keywords and search volumes for them in the Keyword Planner, it is important to group them into keyword themes.
For example, a baseball website might have keywords that include little league and youth baseball bats.
These keywords all relate to the same topic. These keywords allow you to create content that is both natural and not spammy.
6. Assign keywords to pages
Next, take your keyword themes (from #4), look at your notes (33) to see which pages are relevant for each topic, and then add your keywords to the keyword column of the map you made from #2.
Keywords can be placed in descending order based on search volume in the Keyword Planner, or any other gauge of priority. This allows you to quickly identify which keywords have greater potential for success.
You can target as many keywords as you want on a particular page. However, it is possible to become overwhelmed if there are more than six keywords. A list with only one or two keywords could be considered spammy, meaning that the same keyword is being used over and again span>
7. Do Quality Assurance
Take a look at each page’s keywords after you have created your keyword map.
Can someone unfamiliar with your website look at your keywords and tell you about each page? It’s possible to give your keyword map and ask for content.
Are all keywords associated with each page compatible Do pages need to be broken up?
Are there very similar themes? Can they be combined?
Sometimes it is enough to simply take the time to map your website and see the bigger picture. This will show you where you can improve the user experience.
8. Create an On Deck Diagram and go to Creating Metadata
A player who isn’t playing but will soon be playing is called an “on-deck hitter”.
During your keyword research, you’ll most likely come across many keywords that are related to your website. They won’t always fit on every page of your website.
Instead of putting them in buckets, label them “on deck” These keywords should be used on all pages and blog posts that you create
Now that you have created a keyword map, and made a list of keywords you want to use on your website, it’s time to get started.
You should use your keywords first in every page’s “metadata”, consisting of the title tag and meta description, as well as meta description.
Next, use Google Docs or Microsoft Excel to map your website.
SEMrush’s keyword tool can be found HERE or KWfinder by Mangools HERE.