Now that you’ve cleared the first hurdles, it’s time to start. It’s time to get serious about your new business.
Now is the time to earn money.
It seems easy enough, doesn’t it? Your product is ready and there are customers. What will you charge them?
No one will buy it if you raise the price. Your money will be wasted if you lower the price too much.
I can’t begin to imagine how many entrepreneurs have failed at this obstacle. If you haven’t already, this is the point where you will be.
Experts were asked to provide us with details on the topic. Eleven entrepreneurs from top industries shared their tips and advice on how to determine prices for their products. All three questions were asked.
- How would you describe your pricing strategy?
- Why did you set X’s price at this price?
- When pricing a service or product, what is the single most important factor to consider?
You have pure gold. If you are an entrepreneur or have been in the business world for many years, this is valuable advice.
These wonderful people have some great advice for you if you’re looking to overcome this obstacle quickly and easily. They will also help to build a strong base of clients and revenues.
What would be the price of your passion project? I have been working on my passion project for over a year. Freedom Journal: Set your goal and reach it within 100 days.
Freedom Journal is more than 300 pages and packed with great value. The faux leather journal is embossed with gold and has gold foil. This is my first product, so I had no previous experience.
Freedom Journal now costs $35.
1) I did market research. On Amazon, I purchased all journals of similar content. Then I compared the prices.
One poll told me a lot about how price-sensitive consumers are when buying journals.
My intuition guided me. Everyone has an inner light. Listen to your heart.
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What is the price of something you’ve put all your heart into?
Dan Norris, co-founder of WP Curve
The majority of people would tell you to increase your prices. This is bad advice. You can turn your company into a consulting business that charges too much. Smart businesses are competitive with their pricing, and they invest in innovations to provide a lower-cost alternative.
To determine the price for the WP curve, I did rough calculations to estimate what it would cost me to service each customer, and then doubled it. Since that time, I’ve been checking to ensure that I’m not off my original estimate and I’ve made sure that I’ve maintained a healthy margin.
After calculating the approximate cost of serving each customer, I doubled this amount.
Ramit Sethi, the creator and author of “I will teach you how to become rich“, is the founder and a co-author.
The majority of the material on I Will Teach You to Be Rich is free. Our free content should be just as good as our paid content.
Credit card debt is not allowed to be a barrier for our flagship courses. We lose more than $ 2 million per annum because of this decision.
Our goal is to create a lasting relationship with customers, not just make quick profits.
Our courses are world-class and we then compete on the highest level of the market.
Do you have the confidence to be on top of your market?
You can spend more time on improving it if you think your product needs improvement. It must be the best. They charge for quality and not price.
Confidence is the key. Do you have the confidence to be at the forefront of your market?
Yaro Starak founded The Entrepreneurs’ Journey
I use a set of principles when pricing my product.
- My “sales funnel” uses different price points depending on what type of products I am selling.
A product’s goal is to provide more value while keeping the cost as low as possible. This is usually the range of prices for meals.
Customers who previously bought from you can be offered a “back-end” product. If you have an established relationship with the customer, then it is possible to charge them more for their activeness and willingness to pay.
Although the psychology of sales funnels is more complicated, this article is an excellent introduction.
- The level of support/contact/complexity also dictates the price.
Generally speaking, the more contact the customer receives with you via the product (if we are talking about coaching/teaching/information products), the higher the price.
If you are solving a complex problem, the price may be higher.
- The simplest factor to consider when pricing is the value the customer receives.
Try to determine the value of your product. Charge $1,000 if your product helps them make a million dollars.
Your product’s price should be based on the lower return on investment. If you’re helping someone find a local dentist, automate their accountancy, or count calories to lose weight, the price should reflect that.
- If in doubt, copy your peers.
To get sales, look at similar products and their features, as well as the level of marketing complexity. Set your price according to the features and complexity of marketing.
Each market has a different pricing structure. Amazon Kindle, for example, determines the ebook price.
This is an example: Recently, I launched a product called the Blog Money Finder.
I created it after receiving feedback from my audiences about the importance of finding a lucrative subject.
The problem is specific, but it’s not too complex to create an entire flagship course. It was priced between $100 and $200.
I took into consideration the outcome I would be able to provide for my client as well as where the product could fit within my funnel. I also considered how complex the problem the product addressed (and the consequent size of the course).
Think about the added value that your product can bring to clients’ lives.
Andre Eikmeier, co-founder of Vinomofo, and its joint CEO is Andre Eikmeier.
Vinomofo tends to stay with the basics. Vinomofo’s pricing strategy is straightforward: We want our members to receive the most competitive price possible for their wine. However, we also keep in mind that the producer must be able to grow and maintain his business. Our profit margin is added to the cost of the wine and we then sell it.
Our members are assured of the lowest possible price on all wines. It builds trust.
If you reduce your margins, you’ll lose business.
Retail is simple. It’s as simple as it sounds.
Our members should know they’re getting the best possible deal on wine. It builds trust.
Rand Fishkin, the creator of “Wizard ” Moz.
Our pricing strategy is a mix of trial and error, surveys, price testing, consulting (a company called Price Intelligently), as well as research. There’s no specific book, podcast, or formula.
Moz Pro costs $99/month. We chose it because we wanted to meet our budget, and also our target audience, but at a competitive price.
For a SaaS business like ours, two inputs are necessary:
Retention 1) We must choose the pricing that will make people feel they’re getting the best deal possible. The price will not be a factor for cancellation.
2) CAC/CLTV ratio. The CAC/CLTV ratio allows for growth and scaling.
The price shouldn’t influence people to cancel.
Micah Mitchell, co-founder of
Memberium is our main product.
I will be honest. We set our price at $47/month to match their $57/month.
You can buy the same product for $470/year (ten times) and save two months.
It’s worthwhile to sacrifice two months to avoid processing fees or dealing with cards that expire or are changed (which requires us to follow up on them).
Consider how people may react to a bill.
I have mentioned we take into account our competitors. However, this is only a small part of the equation when you compare it to our customers feeling that they are getting a good deal. They think we offer a lot more than our competition.
Consider how the people will feel if they are sent a bill.
Troy Dean, cofounder of
My goal is to position my product at the top of the market. You have to provide more value to your customers than you do to the competition.
Our business coaching program is targeted at WordPress freelancers. This strategy was used to set the price. I took pre-orders at the agreed-upon price even before the first line of code had been written or a feature added.
A product with a competitive price is worthless if you fail to make money within one year.
You should always keep in mind that it is important to have the ability to grow and make money.
Dean Ramler, co-founder, and CEO of Milan Direct
Prices are highly specific to each company. As an online furniture retailer, we cannot charge too much.
Never do we start with huge margins. We offer our best possible price the very first time. It covers all our expenses and allows us to stay in business.
If a product does not move at the initial price, we will lower the price. Sometimes it is necessary to reduce prices to make room for new products.
Milan Direct offers over 15000 products. Sometimes, one product may be slow-selling. This is an opportunity for us to offer our customers the lowest prices possible.
When setting our price, we do take into account the prices of competitors. This isn’t a problem, as nobody can sell furniture to the customer as efficiently as Milan Direct.
The most important part of pricing is to know when you should take a risk and reduce your price to sell an item. You must also offer great prices and deals to your customers, otherwise, someone else may do it.
The most important factor to consider when pricing is to know the right time to lower an item’s price to sell it.
Kym H Huynh founded WeTeachMe
When I offer a service or sell a product for $100 per month, I ensure that I deliver $1,000 in value to my clients every single month.
I will see my clients’ appreciation of the service or product ten times.
WeTeachMe is a SaaS (software-as-a-service) solution that schools and educational businesses use to manage their online bookings and classes. WeTeachMe offers a software solution that is not prohibitively expensive for schools or educational businesses, but still affordable enough to make them take us seriously.
Our confidence is that we will deliver three core benefits: increase revenue, reduce costs, and save money. We offer a free plan that allows our customers to test out our services. After you have experienced the benefits, we’ll continue to grow along with your business.
The Case Study Speaks for Itself
I will guarantee my subscribers that they receive at least $1,000 in value each month if I charge them $100/month.
Ankur Ngapal, the CEO and founder of Teachable
Pricing based on the outcome
I have to remind course designers constantly that they should not base the price of their course or product on how many hours are in it. It doesn’t matter how many hours it took you to make the course or product, but rather what result in you are trying to achieve for your student.
If you can help someone get a $10k raise in their job, then your course is worth more than $29. It doesn’t matter how many hours the course contains.
Also, I believe that premium prices are worth it. Recently, we were called out for developing a lower-cost product by a competitor. They said that they would not buy our product because the competitors were cheaper.
We ended up being used
Price your products according to what you expect from your students.
Xavier Major, CEO of Automated Masters is a marketing automation specialist.
When determining prices, I use intuition and research. Usually, I look for similar products or products in the same field. In addition to this, I look at how much value the product provides to the target audience. If my product is of clear value to customers then pricing will not be an issue.
To help Infusionsoft customers optimize their marketing automation, I recently launched an Infusionsoft Optimization Service. My clients’ perceived value is what determines the price. To measure the target audience’s price tolerance, I added some research that I did on 10 other similar services.
Pricing is an art, not a science. Pick a price for your company and then test that price.
My product’s price is determined by the perceived value and results that I achieve for my clients.
This is the conclusion to this article:
Here are some tips and advice on pricing strategies for any business!
These are the main points on which all experts have agreed.
- A product that is more than what it says on the box will deliver a better price.
- Learn what your competitors are doing and why.
- Focus on the customer experience.
Take these pricing strategies to heart and start charging what you’re worth.