The holiday rush this year will be as hectic as ever. There will still be the same problems as in previous years, such as staff shortages, shipping delays, etc., but they will not be quite so severe.
By being prepared, you can avoid the holiday rush this year.
30% of consumers have started their holiday shopping. Over half of the American consumers will start their holiday shopping before Thanksgiving, according to the NPD Group.
In a rush to New Year’s Day, three months have passed.
The holiday season will bring the usual frenzied buying and rush (though procrastinators are unlikely to go away), but sales in the lead-up weeks should be higher.
Deloitte predicts that global holiday sales are expected to rise by nearly 6%. However, the growth of ecommerce sales is forecasted to be slightly lower. The expected drop is from 12,8% to 14,3% compared to the previous year.
The article reminds us that the holiday season will be similar to the last two, with the same challenges for businesses. However, the customers are more conservative due to the inflation rate and economic instability.
Don’t worry. Don’t worry. Don’t worry.
Plan your holiday shopping
Shipping delays, inflation, and other factors outside your control are now more critical than ever.
What can you do to prepare for this important time? Make a shopping guide. Consider these questions.
- Which of the following are my strengths?
- How can I make the most of my strengths in December, November, and January?
- What is the most important weakness in your business?
- What can I do to minimize disruptions due to these weak points?
- Can I use any other strategies in the future?
Once you’ve answered the questions, you’ll be able to begin making targeted preparations. Holidays can get hectic but having a strategy in place will help you manage it.
10 Holiday Shopping Tips To Help You Through The Rush
These 10 tips will help you prepare.
1. Stock up on Your Inventory
Make certain that you have an up-to-date inventory. Check that the inventory software is synchronized with inbound and outbound shipping so that you can anticipate any problems. Don’t miss sales because of not meeting customer demands.
Analyze your past sales to find out which products will be most in demand. Identify any issues and identify the stock levels that you will need.
2. Prepare for shipping issues
We must agree on that, and work together to find solutions.
Do your research to avoid bad partnerships during the holidays.
Even with the most ideal partners, there will be issues. It is important to communicate with your suppliers and vendors to resolve these problems. Anticipate obstacles together and eliminate them.
3. Automate your Messaging
Schedule your holiday messages now so you can focus on your product and customer service in the final weeks of November and early December.
4. Create Gift Guides
Create gift guides based on the catalog that fit into a specific demographic. You could create a gift guide for “the Active Dad” if your company sells athleisure clothes, or “Teen Scribe” if it’s custom journals.
Offer a gift or promotion in partnership with another company.
Influencers and product reviewers can help customers discover holiday gift ideas. You can reach out to many content creators who are also planning holidays.
6. Previous holiday shoppers are an excellent target
It is more expensive and difficult to gain new customers. Your loyal customers will help you keep going in uncertain times. To get your business started, send a promotional offer or preview of products that you plan to release based on your purchase history from the holiday season last year.
7. You Can Pace Your Ad Budget
Black Friday, Cyber Monday and other days are still revenue-producing. The holiday season is not just the last weekend of November.
Holiday ads should be run for 5-7 weeks to attract new customers. If one of your ads doesn’t work, you’ll quickly exhaust your budget.
Don’t double down on one single shopping week. Spread out your marketing budget over several stages to allow you to adjust, test, and maximize the extended holiday period.
8. Abandoned carts can earn rewards.
As customers compare your deals with those of competitors, you can expect more shopping carts to be abandoned.
Give a customer a discounted add-on or free item if they have been waiting more than 24 hours for the purchase. Offering an extra incentive can encourage customers to make a choice and increase loyalty.
9. Improve your customer relationship
Your customers are loyal and you want to show them that. Show your appreciation for their loyalty by committing yourself to the highest level of service.
Set realistic expectations at the start to help avoid frustration.
Contact customers if your order is taking longer than you expected. You can tell them that you’re taking action to correct the problem.
It is important to do all you can to make sure that the shipping process runs smoothly. Your clients’ goodwill is a valuable commodity.
10. Take Care of your Employees
When so many things are going on in your life, it’s easy for you to forget about your staff. Spend some time thinking of how to take care of your employees. A small improvement can make a big difference.
Don’t guess what will be appreciated by your staff. Instead, have a conversation with them and find out what they would like. Give them an incentive if you can.
You are responsible for how you treat employees. A discussion should be held and then changes should be made based on employee requests. Employee engagement increases when you show that you care about their opinion and are willing to act on it.
Preparing for the Holiday Shopping Season
The lessons you’ll learn will be useful for more than the coming weeks. If you keep track of and store important data, you can create a more robust playbook. With each passing year, your strategies will improve.
It is impossible to predict the future. Your strategies from this year will have to be adjusted to suit your current circumstances.
Our free courses will help you get through the holidays. Arman will show you the best way to communicate with your customers. Alexa will share finance tips to prepare you for the rush of the holiday shopping season and to increase inventory.