Startup Financing: 5 Key Funding Options For Your Company

Your brilliant idea is not financially supported.

Sounds familiar?

Your first step may be guided by a pyramidal goal set up to help you choose the right business model.

There is still a problem.

This guide can help you start a business.

The purpose of this post is to help those that are not sure where to begin and who want to learn about the different funding options in today’s startup world.

Basic Financing Categories

Two different funding models are available for your new startup. The first involves debt and the second equity.

Gifts and grants are another option. However, they are not as common in profit-seeking firms.

Debt as a source of financing

The common debt you’re all familiar with involves money that you must repay over some time with interest.

The fastest way to obtain cash is by accumulating debts on credit cards. While this may be the easiest and fastest method, it is not recommended.

If you don’t have the cash to pay for them, you could be locked in with these rates for years. They are restricted to people with collateral and cash flow.

Equity is a funding method

Equity refers to a share of ownership in your company that can be sold at market value.

Investors usually take care of this. To gain the confidence of investors, you must demonstrate that your business has value or a proof of concept.


Most grants are given to charities, non-profits, or social enterprises. Accessing grantmakers is not always easy, as many funders have strict guidelines and requirements.

A bag of money is a great gift.

Entrepreneurs are more careful about how much equity they give up since this can lead to lower profits. Selling more than half of the equity in a company could result in losing control.

What are the steps to accessing this money? Now let’s move on to some juicy details:

Startups can choose from a variety of financing options.

The eight types of startup funding have their benefits and costs. Take a closer look at them.

1. Self-Funded (Bootstrapped)

It’s not what you wanted to hear. It also doesn’t fit the purpose of the article.

If you do not follow the above guidelines, it will be much harder to convince someone else to finance your idea.

You can save money and develop your business idea before seeking external funding.

Many others have done this. The reliance on investors has decreased dramatically with the growth of the young entrepreneur. More young entrepreneurs rely on bootstrapping as a way to finance their startups.

Bootstrapping is a method that many people use to start a business. It was our CEO who started the company.

This is an excellent way for the first-time entrepreneur to show that they can succeed. It will be easier for you to secure funding when you start your new business.

Bootstrap your startup for as long as possible.

It is also a good way to validate your work. You may even make money before looking for more funding.

The equity is yours to keep.

Are you interested in funding your business yourself (or together with your partner)? Use these simple steps to help fund your startup online business.

  1. If you’re self-funding, it will be different for every entrepreneur. Many entrepreneurs will sell their assets, such as cars and homes, to raise money for the launch of their new business.
  2. It may be necessary to look for a co-founder you can trust. It may be necessary to look for a cofounder that you can trust.
  3. Side-gigs of freelance work. Freelancing on the side.

2. Family and Friends

Ask your family and friends to help you fund your business.

You might shiver. Not everyone will like it, depending on your relationship with family and friends.

It is important to recognize the connections you have made over your lifetime. Some of these people may have a high level of confidence in us, and they could even be part of our audience.

Friends and family are the most popular source of financing for entrepreneurs. Over 38% have received money to fund their ideas from loved ones. Family and friends provide over $60 billion in funding to startups each year. They may not have unlimited funds, but they may be able to give you money that has many advantages:

  1. You will find that they are willing to give you money at a lower interest rate or even for free. They may ask you for less equity.
  2. If you get money from a friend, it is more likely that you will succeed in your endeavors and return the investment.
  3. Your family and friends won’t be envious as much as other investors.

If you’re looking for a partner, you should look to people with whom you share values. This is the best kind of partner. They will use your product or service themselves and you’ll have an early adopter.

Take this decision seriously. Friendships are the basis for many of the best startups in the world… but also some classic failures. Use caution.

You may need to rethink your business plan if you’re embarrassed to ask your family and friends for support. In some cases, this can even be cheaper. Asking people that you care about and know to help you is a good way to get investors.

3. Crowdfunding Platforms

The use of crowdfunding is an effective way to fund startups and entrepreneurs. With platforms like Kickstarter and Indiegogo, businesses can take advantage of virtually limitless opportunities.

They may or may not be able to influence the direction of your company, depending on which platform you use. The backers also have a little bit of risk as they all work together to bring the project into reality.

Experienced investors like Shark Tank’s Barbara Corcoran told Foundr they were blown away.

Learn how to raise capital online. Study successful campaigns and discover what works.

We will use our very first Kickstarter campaign to fund it. It was a great success! Our first Kickstarter campaign was successful.

These platforms are convenient for both financial and marketing reasons. You can increase the effectiveness of crowdfunding by having some saved money. Forbes suggests that investors will be more likely to invest if they have 25% or less.

This is a great way to make money but it’s not for the weak-hearted. Now that crowdfunding is so common, creating and running a campaign requires work and investment.

What you should be looking for is:

  • For what type of campaign has this website been created?
  • If you achieve a specific goal, then contributions are available.
  • Costs of Crowdfunding
  • Integration of the platform with social media

4. Government Loans and Grants

This is an often-overlooked way to finance your startup.

Most people don’t know that the government provides grants and loans for aspiring entrepreneurs. Since new businesses contribute to economic growth in developed countries, it is important to assist those who wish to open their own company.

A grant is a great option for organizations with a mission, as there are several programs to support businesses that can create a sustainable economic system.

The consultant should tell you how the grant compared to what they charged to write the grant. You can then decide if the grant is worth it.

These funding sources can be found at the federal, state/provincial, and local levels.

5. Business Loans

The short-term cost of business loans is a capital expense that you must pay back. This cost can vary depending on the loan type.

Startups are limited by their loan options due to the lack of experience they have and their inability to establish business credit.

Which Loans Are Available to Startups

SBA Loans

SBA Loans are guaranteed by the US Small Business Administration. SBA is a government-backed agency that guarantees the loan to the lender in the event of default. SBA 7 is by far the most popular.

SBA loans are very competitive and come with documentation at the level of government. If you’re considering a loan, it is worth applying for one.

Short-Term Loans

Short-term loans are a good option when your burn rate is high. They can help you pay your inventory and payroll while waiting for your clients to pay. The lenders can make money from the loans. If you put off paying the loan, interest rates will quickly rise.

Line of Credit

This allows you to control your finances and have flexibility.

Equipment Loan

Equipment loans are designed specifically for equipment. Equipment loans are designed for equipment.

Business Credit Cards

This is a good option for entrepreneurs who are not able to qualify for other types of funding. It can be an excellent option for those entrepreneurs who do not qualify for any other type of financing.

6. Accelerators

Now we’re in the fast lane. If you are looking for more than a few dollars, then accelerators can be a great option.

The Accelerators program is designed to boost the growth of businesses in their early stages by providing short-term programs. (Usually between 2 and 4 months).

Your small business team or company can receive funding in exchange for equity.

They are often concluded with a large presentation or “demo” day. The programs usually end with an “expo” or large-scale presentation.

Accelerators offer startup companies the opportunity to connect with other entrepreneurs and mentors. However, accelerators tend to focus on developing the founders or entrepreneurs rather than the ideas for the company.

The accelerators are highly competitive. It is particularly true of “elite accelerators”, such as TechStars and Y Combinator, which accept only 1% to 3% of applicants.

About 200 accelerators are available in the United States, with more opening every day. TechStars offers 20 programs, some of which are industry specific, while others have a broader focus.

Look for accelerators in your area or those that target your particular industry.

7. Corporate Partners

From the 1960s onwards, the lifespan of an average corporation dropped from the 24 years it was in 1960 to only 12 today.

It is hard to tell that a company is sponsoring a startup because it isn’t always obvious. A great example is Crowdz, which was created in partnership with Barclays Bank. The funding for the Series-A round was $5.5 Million.

What is the best way to get a partnership from a company that is so profitable? Carrie Kwan, founder of Mums & Co. Mums & Co was created in partnership with IAG Insurance and Mums & Co.

Carrie had an idea to start a business when she was pregnant with her second child. Through a friend, Carrie met the person who became her business partner.

Phuongly introduced me as the Executive General Director of IAG. We both shared the same interest to reach out to small businesses and mothers in particular. “

Carrie saw this shared interest as extremely valuable. Carrie spent months developing an MCP with IAG support after deciding it was something that interested her.

IAG discussed my second pregnancy when I reached the halfway point. They told me that I shouldn’t have to decide between career and family. I felt that the company understood and shared my views.

Carrie signed up with IAG in the corporate partnership program, and their relationship has remained strong for more than three years.

Are you looking for a start-up company? Then follow these steps.

  1. Create an MVP. Corporate partners, just like any other investor, will want to understand your vision before they can partner up with you.
  2. Tell everyone about your idea. Request that they refer you. Repetition, repetition, repetition.
  3. You can also contact other entrepreneurs who have already secured corporate partners. You can get advice from them and maybe even be introduced to other corporate partners.
  4. You can directly apply for corporate programs on websites such as CoVentured.

8. Investors

First, let’s define an investor.

An investor is someone who has control of a group of assets and invests in projects for shares. Therefore, investors are not neutral to your business.

You should use your money judiciously and wisely. For example, you shouldn’t spend it on unnecessary expenses. It is common for a business to increase by 10x in 5 years, especially when it becomes public or is sold.

Raising capital can seem like a daunting task for some entrepreneurs.

The only way for a business to quickly grow is to accept investor funds. Investor money is often the only option to rapidly grow large businesses.

Types of Investors There are three types of investors: Angel, Venture, and Personal investors.

Personal Investors

Personal investors and angel investors are typically family members or friends.

Venture Capital

Venture capitalists tend to be experienced investors that invest in businesses for large returns. The hope is that some of the investments they make will be a big hit.

They will not invest in ventures that are worth $100 or $1,000. Since they invest in millions, a VC is not the right investor for you if your business is just getting started.

Angel Investors

Angel Investors are the people you should be looking for if your business is young and growing. They are investors who invest small sums (often in the tens or hundreds of thousands) for equity. Angel investors are more tolerant of other forms of growth than revenues.

Investors are often other wealthy entrepreneurs, not large pools of money. Investors want to support people or businesses they are passionate about, and at an early growth stage.

Angel Investors may ask that the business be owned and managed by you, similar to venture capitalists.

Understand Startup Financing Stages

This multiple-funding round structure is becoming more common. The model is most prevalent in the technology sector.

You may not need to know how Series Bs operate.

Funding for Seed

The seed money is invested by an outsider in return for equity. It can range from $10,000 to $2,000,000. This allows startups access to larger sums of capital quickly. This investment will help you scale your business and get more traction.

Because the business hasn’t been evaluated, seed round investors are given convertible notes. A convertible note is a form of repayment that offers equity in exchange for stock or interest.

Series A Round

This is the first outside funding round. Series A investors are given preferred stock, which does not have voting rights. The stock may be later converted into common stock.

Because Series A investors are taking on substantial risk, as they invest in companies that have not yet become profitable. Many startups also fail. Their stock is likely to give them substantial returns if the company is successful.

Series B Round

Investors in the Series B round receive less return because there’s less risk.

Series C Round

Series C is for organizations that have reached the end of their funding cycle.

Now you know how to fund a startup Next steps

There are many ways to get money for your company. Your company’s experience, track record, and financial stability will determine how much money you can raise.

We cover everything, from how to start an online business and promote your platform to making money through YouTube advertisements.

We will be happy to hear your thoughts

Leave a reply

Enable registration in settings - general