How to Create a Successful TikTok Marketing Strategy

Oh, TikTok.

Our goal is to make sure you get the most out of your platform.

If you’re looking for TikTok marketing know-how, we can help.

This guide will answer all your questions about TikTok Marketing Strategies: When to Post, What to Post, and How to Work with TikTok Influencers.

Are you ready to increase your TikTok traffic? Let’s get started. We’ll start by learning more about TikTok. Next, we’ll talk about some of our favorite TikTok advertising strategies.

Why Should I Care about TikTok?

No questions will be asked. TikTok was launched (in its current form) in 2018. It is a new platform, and it’s not like Instagram or Facebook.

TikTok, unlike other platforms, is only a video platform.

Have you tried Instagram Reels? Instagram Reels is similar to Snapchat Stories.

TikTok is a great tool for marketing your business.

  • Gen Z now uses TikTok more than Instagram.
  • The average TikTok user spends 11 minutes per day on the application.
  • TikTok’s In-App Shopping is an excellent tool for encouraging digital purchases. Over 67 percent of TikTok customers say the app inspired their purchase, even when it wasn’t what they intended.
  • TikTok helps you build relationships with your customers. TikTok can help.

You can market TikTok in 14 ways.

Most TikTok users go to the site to smile, laugh and enjoy themselves.

You’ve now nailed down your TikTok Marketing Strategy. It’s time to boost your audience, traffic, and hopefully sales. Below are 13 TikTok Marketing strategies that can help you succeed.

There’s no need to test every strategy.

1. The Best Post TikTok Moment

You may be wondering what the right time is to post on TikTok.

Give it a minute of your time.

Influencer Hub offers some information to help you get started. Use the below numbers as a starting point and adjust them as necessary based on your analytics and audience.

  • Monday: 6 AM to 10 AM
  • Wednesday: 9 am to 11 pm
  • Wednesday: 7 AM, 8 AM, 11 PM
  • Monday: 9 am to 10 am, and 5 pm
  • Saturday: 7 AM to 3 PM
  • Saturday, 11 am to 7 pm
  • Sunday 7 AM to 4:00 PM

Next, we’ll talk about that.

2. Get into a routine and be consistent

How often should I post on TikTok – every day, each day, or once a week?

There is no magic number. Even if posting more than once a day will help increase engagement, one post is enough to see a significant rise in TikTok.

Don’t focus on numbers, but rather on consistency. You should instead concentrate on posting regularly throughout the month or week.

TikTok can be a good place to begin. TikTok will get you started.

3. TikTok influencers can help you spread your message.

TikTok has a better engagement rate than PPC advertisements.

How to start?

Visit the TikTok Creator Marketplace and select the influencers. Look at the demographics of their audience, such as age, gender, and TikTok usage.

Don’t worry if your TikTok strategy isn’t ready yet. Leave these influencers to do the work.

4. TikTok microinfluencers: Focus on TikTok microinfluencers

A TikTok micro-influencer may better serve your brand.

Micro-influencers are likely to have thousands of followers and not millions. However, smaller is not less. They can interact with their audiences more directly by creating these mini-communities. This boosts trust, engagement, and loyalty.

TikTok Microinfluencers are more cost effective. Consider working with TikTok’s Bigwig.

5. Master TikTok SEO

TikTok is a platform that allows you to share your content with over 1 billion people.

  • If you’re looking to get more views, use TikTok hashtags.
  • Select a name that is easy to search and remember. Include “freelance writing” or “freelance writer” in your profile.
  • Create engaging videos to engage users. Encourage viewers to return to your video.

6. Advertise on TikTok

TikTok offers a variety of advertising options that can help you achieve your goals, whether it’s to increase traffic, generate new leads, or expand your audience.

Before you launch a TikTok advertisement, it is important to select a target market, set a budget and create your ad.

In-feed advertisements are an effective way to engage your audience.

You can get some inspiration by visiting the TikTok Inspiration page. The page is full of real TikTok ads from companies of all sizes.

The TikTok video platform rewards videos that are the most popular, and older content is moved to the “last week” category. It’s not easy for brands to create relevant content.

Exploding Topics can be used to help you identify trending topics before they become mainstream.

In March 2022, the fad “TikTok Made Me Buy It” will still be gaining momentum. This is a trend you should take advantage of.

Create new content. January 2021 was the peak for interest and engagement.

8. Understand Your Target Audience

TikTok is used by over 1 billion users. Others are attracted to videos of celebrities dancing, while some are interested in dog videos.

Know your audience. Tailor your content to your target market by knowing their demographics.

Better targeting on TikTok will lead to a greater return on investment.

9. Monitor Your Analytics

Track the growth or decline of engagement. Keep an eye on it regularly.

If you have a video that has gone viral, you should examine the content to determine why it went viral. Was it a piece of unique content or was it posted during a time when it became popular?

Create content that will drive traffic and engagement to increase your followers.

It is possible to repost the post at a later date with different hashtags.

10. New ideas to have fun with

Don’t take yourself (or your brand) too seriously. Have fun with yourself.

Slack has a new TikTok Page. This video is adorable and funny. It could have looked stiff like most publicly-traded companies.

Discover new possibilities. Experiment with stickers, music, and filters. The TikTok app is an excellent way to experiment.

11. Go Live

Grab your camera, turn on the lights, and prepare for some action. TikTok offers live streaming, like most other social media platforms. To unlock this feature, you must have at least 1,000 subscribers.

TikTok’s live stream is a completely different experience than the 15-second video clips. You can use this new space to create live tutorials, Q&As, and even interact with your audience.

You can use your TikTok data to find out when most of your audience is online. There’s no need to open up the app at busy times.

12. Join Your Community

TikTok has a strong community. To get more likes and comments, you can comment and like videos.

As much as you can, respond to messages and comments. Create an emotional bond with your users. They may tell their friends about your brand.

Although you must always make videos that you feel are appropriate for your target audience, would you not also like to know their preferences?

A live stream is a good way to find out more about the audience you are trying to reach. The information can be used to make future videos. If it works, then your video has been deemed a success.

13. Closed captions (if possible)

By adding captions to TikTok videos, impressions can increase by up to 55.7%.

Most people don’t listen to audio when they watch TikTok and Instagram videos. Make videos that are tailored to your target audience.

TikTok offers text-to-speech functionality. TikTok automatically creates voiceovers. For some, the default voice adds a nice touch. You can create your custom voiceovers if you wish.

14. Promote through other channels

You can share your TikTok video on other platforms. Post your TikTok on Instagram or YouTube and get fans to your TikTok. If you have a large audience already on another platform, this is an excellent way to increase your TikTok followers.

Be careful what you share on social media. Your funny TikTok videos may not work well for LinkedIn.

TikTok Ads: Grow your business

Learn how to increase traffic on your TikTok Page by joining the TikTok Ads Masterclass.

Gerardo Perez shows you how to create your first advertisement. Gerardo tells you why it is not a good idea to repost Facebook and Instagram ads onto TikTok.

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