Tips From Top 5 Female Founders
Women face extra challenges when starting their businesses. Women may face prejudice in the boardroom, or less funding.
To celebrate International Women’s Day, we bring in women entrepreneurs who’ve done it all. When you’re trying to stretch your last dollar or are using bootstraps for scaling, you can find inspiration from the women that came before and went through the same challenges.
These five female entrepreneurs are successful because they have been able to bootstrap their businesses.
Tiffany Masterson, Drunken Elephant
Tiffany Masterson was a stay-at-home mom who wanted to make some money. So she started to sell bar cleaners. Her passion for skincare grew quickly. Masterson founded Drunk Elephant, an $845 million beauty giant.
Masterson developed her skincare philosophy based on her research. As she developed the brand, Masterson also concentrated on collecting data.
Masterson asked me, “What are people’s needs?” The cleanser I created was pH-balanced and had a very high concentration of antioxidants. A vitamin C serum. Glycolic or chemically exfoliating products. It’s my TLC Serum. “
Masterson built a brand through her extensive research and created an entire product line with minimal and comprehensive products. “
Christina Stembel, Farmgirl Flowers
Christina Stembel started Farmgirl Flowers with her savings. She set a date for herself, saying “I’ve saved $49,000. ” I told her, “I will start this business with $49,000. “I told myself that I’d wait until I ran out of money to launch my business.
She said, “Everything is very simple and fundamental.” “
It cost me about $5,000 to start a website. “
Heidi Zak ThirdLove
ThirdLove, now one of women’s fashion’s most recognizable names, was founded by Zak, a former Google employee. Zak, a former Google employee who quit to launch Thirdlove, bet her success on herself and left Google.
Zak remembers Thirdlove’s breakthrough when they introduced their Try Before You Buy Program. Zak’s first marketing campaigns were less successful.
Zak was a test subject throughout. Her products were also tested. This is still her top-selling product. The 24/7 T-shirt bra is what it’s called.
Zak calls their method “trial and error.” After they found what worked, the rest fell into place.
Alexa von Tobel, LearnVest, and Inspired Capital
Alexa Von Tobel has not been the only person to struggle with their finances. Von Tobel, however, is unique in the fact that she established a $200-million fund. Von Tobel thinks that money is what everyone needs to succeed.
Von Tobel stated, “If your only concern is tomorrow, you will not be able to think about the future. She notes that “creating financial stability in a family can help it flourish.” “
Von Tobel taught people how to save money and create rules to help them manage their finances through LearnVest. Inspired Capital is a fund that offers investment opportunities to early-stage entrepreneurs.
Katia Beauchamp, Birchbox
Katia Beauchamp took action when she realized that few people bought beauty products via the Internet. Birchbox, founded by Katia and Hayley in 2010, was created to eliminate the fear and uncertainty of buying beauty products online.
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Birchbox was a beauty box that offered monthly samples of products. Subscribers could then purchase the full-size versions.
Beauchamp faced many obstacles, even though her business now has a nine-figure value. Beauchamp claims that everyone initially told her Birchbox was a bad concept.
All of us said, “We are intelligent 27-year-old women. We think that we will pay for this.” The sample was viewed as a gift by consumers, and we thought that this would not be a problem.
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We would be willing to pay. “
What happened next? Birchbox blew up.
