Once you have identified your keywords, it is time to create a title tag that will be effective for branding and SEO.
Search engines still use title tags to determine the content on your website. The title tag is what customers click to navigate to your site.
Custom title tags for SEO are often ignored, skimmed over, or not given enough consideration.
There is no single way to write title tags for SEO. Here are some best practices and parameters.
What is the Title Tag?
Title tags refer to the page’s title. This can vary depending on how your website has been set up.
You are looking for the text between the HTML tags. Right-click on any page to open it and click “View Source in Browser”.
This might be called “SEO Title” in some web layouts, or “Browser Title”.
It’s not visible on any page in a web browser. It does however appear at the top and bottom of open tabs in different browsers.
The will appear anywhere the page’s URL has been saved (e.g. in a bookmark, on a social media share).
Although it’s not visible in the page content,
This will be visible at a very important last place.
Search engines will use the title tag of the relevant webpage most often. The title text of your website’s title tag is what search engines use to bring users there.
Even if SEO is not your thing, it may be worth writing a strong title tag. The title tag is the most important part of your website to search engines, according to decades and years of experience in the SEO industry.
Let’s look back. A search engine robot can process many signals when it appears on a page. These signals are used to determine the content of the page and to determine which search queries it would most be relevant to.
Search engines use the title tag to determine a page’s content. A title tag is used to indicate the page’s relevance.
A title tag like “Services” may not be descriptive enough or useful enough for a bot to understand a page. It is up to the bot to use other signals to help determine what the page is about.
A title tag such as Plumbing Services: Residential & Commercial would help the bot determine the content of the page. Search engines will rank pages that are well-understood and relevant to humans more often than pages that are not so understood.
It is long enough to be of use, but it’s short enough to be easily seen
The industry standard page title is 50-70 characters.
The maximum number of characters Google will display in search results. Longer characters will be removed and rendered inaccessible to searchers.
NB. Google cuts off after a set amount of pixels. You can display more than 70 characters if your title tag has a lot of l’s or i’s.
Anyone who has been involved in SEO for a while will know this best practice.
For years, it was best to limit the length of the text to 69-70 characters or 512 pixels. In April 2014, Google increased the width for SERPs that reflect best practices to 60-70 characters.
While 70 characters might not seem like much space, if you’re creative enough, Art of The Title Tag could prove to be useful.
Keep your text under 70 characters. Any more than 50 characters will be considered spammy.
They should be sufficiently long to allow search engines to locate them useful but also short enough so that searchers can view them and use them.
Title tags with less than 50 characters are not recommended. Any text exceeding 80 characters could look desperate and be targeted by search engines.
Last thing: Google will not consider your title tag valuable if they don’t think it is. They will use whatever Google decides to be appropriate.
Yoast’s SEO plugin is highly recommended if WordPress is used for your website. It comes with a character counter.
To track length, we use the handy characters count or Moz’s title tag tool.
Incorporate your target keywords
I have already explained how to map keywords and conduct keyword research. Now you can apply your keywords to your website starting with the title tag.
It is important to include keywords in your title tags. These are the keywords you should use to identify each page. There is no one right way to create a title tag.
- – They are considered spammy and unsure-friendly.
- Google would love to see a natural title, which can be arranged as a sentence and is user-friendly.
- Start with the highest priority keyword if it is not required.
- You can add or subtract your brand based on the characters you have.
- Colons and ampersands are your friends
- Use good grammar and capitalization to your advantage
- You can repeat a word if it’s not spammy or unhelpful to humans
- Don’t use multiple keywords. Instead, call to action around the key keyword in your content.
If you map your keywords into a strong theme you’ll often notice that your secondary keywords are related to your highest-priority keywords
Keyword 1 and Keyword 2 at Brand Name
Atlanta Plumbing: Residential & Commercial Plumbing By Unclogged Inc.
It begins with a broad topic keyword, then moves on to sub-topic keywords. Finally, the brand is created.
You can create an SEO-friendly title tag in many ways. This is only one example.
Keep It Unique and Organized
While it’s easy to take shortcuts when creating title tags that link to your website’s URLs. Search engines prefer unique, descriptive content. This will allow you to stand out among your competitors.
Google will also contact you in Search Console if you have duplicate title tags
It is recommended that your title tags be included in your keyword maps. This will ensure that everything stays consistent.
Add an extra column to your spreadsheet and write your keywords in Excel/Google Sheets.
For your customer, write
You can read your title tags aloud to ensure quality assurance. This tip comes from Brett Snyder. Follow him on Twitter or listen to our podcast.
Does it seem strange? Does the name sound descriptive? Does the name sound like something you’d want to click?
You can use it to create a website and then analyze the results.
Your title tag can always be modified. Customers and search engines can all see your title tag. It is possible to test, analyze and then make adjustments.
Bonus: This tutorial by Cyrus Shepard and Moz will teach you how to get in deep.