Best SEO Tools That SEO Experts Actually Use

It doesn’t matter if your business is a blogger or an owner of a website.

Effective reporting helps clients to be more educated and provide clients with value. Poor reporting can also distract clients from other tasks and take up time.

I have found that having the right toolset is the difference between good reporting which creates value for you and costs you less time.

These top SEO tools are our favorite and must be used, no matter if you are starting your digital marketing agency, or looking to improve the efficiency of an existing business.

SEO Tools are free and some are charged.

Google Search Console

Setting up your Google Search Console website is the first and most important thing.

Google Search Console gives you free information about your website’s rank in Google Search.

Google Analytics, or Google Search Console Google Search Console is what shows click- and search data.

Search engine optimization (SEO) isn’t your only channel of marketing. However, it can help you monitor and manage the performance of search results for your site. You will be able to understand the search engine results that customers are searching for you.

Benefits – Search Console installation can be easier than Google Analytics.

This has its downsides. It does not replace SEO tools such as Ahrefs and Semrush.

Google Analytics

You are familiar with Google Analytics if you work in digital marketing. Reports may be saved as PDFs or Google Sheets.

Reports can be created around any dimension and metric within Google Analytics. A position report may also be included through Google Search Console.

The advantages of Google Analytics – Google Analytics can be used already by you. Your clients are free to use it.

Drawbacks: The reports don’t look very nice and must be explained more.

The Best Use: Fast and simple reports for small clients

Google Sheets

Google Sheets can be better than Excel because they pull data directly from the Web. You can even give clients access to live data from separate sheets.

Third-party templates can also be purchased that are compatible with Google Sheets.

Benefits – It’s free and flexible. This is especially true if you have a lot of historical data.

Drawbacks: The spreadsheet needs to be modified for it to generate a report.

The Best Use: Clients who are passionate about raw data and love to analyze metrics in real-time.

Google Data Studio

Google Data Studio is Google’s reporting tool that pulls data from Google products.

The advantages of They make data visual and easy to use.

However, there are also some drawbacks. There are some disadvantages.

The best use – This is for clients of medium-sized businesses who are using Google products to market their data.


Our Take

Semrush is a top tool for keyword research. Semrush also has a lot of features such as position tracking, backlink analysis, and paid ads research.

SEOrush is a set of tools for marketing that include backlinks and keyword research.

Semrush can help you rank, backlinks, and keyword searches. This tool formats the report using your agency branding so it is highly customized for each client.

Semrush has many advantages. It can bring in large amounts of data to create reports. Automating the reports will save you time and help you to get more done.

However, there are disadvantages. A bundled subscription includes the reporting tool. You don’t need all of the tools? It’s possible to report to a loan.

The Best Use of Semrush – Semrush is best used by agencies that offer more than just SEO services. They also need customized automated reports.


Our Take

Surfer is an addition to our SEO tools.

Surfer has just arrived on the market. Surfer offers a quick way to search for keywords.

Benefits: You can save time looking for articles that are similar to yours and finding out what’s missing.

However, there are disadvantages. Although the tool is useful for searching keywords, you should use it to find them with other search engines such as Ahrefs and SEMrush.

The best use: SEO Content Planning for new articles, or to analyze content gaps in existing articles.


Our Take

It is our favorite SEO tool. This tool is highly recommended. You can track and monitor your progress as well as receive feedback about how you are doing.

Ahrefs is a tool that can track keywords and perform SEO research.

Benefits: Keyword research for common terms is a great tool to help you audit your site.

Benefits – Less expensive than the other tools.

The best use for Anyone who is a blogger, web content creator, or uses SEO to drive site traffic.


Moz has many advantages. To save time, the reports can be easily automated.

However, there are disadvantages. A bundled subscription includes the reporting tool. You don’t need all of the tools? It’s possible to report to a loan.

The Best Use – Moz can be used by agencies that focus on inbound marketing and need customized reports.

Raven Tools

Raven Tools, a marketing tool suite that is almost entirely focused on reporting, has many marketing data available that can be pulled into white-label reports. Integrations are possible with many other platforms, such as YouTube, Google, and Facebook.

Benefits – Raven Tools can pull data from multiple tools to create stunning, useful reports.

It has a few drawbacks. However, it can be combined with other marketing tools like backlinks and keywords.

The best use of – A growing agency, mid-sized, or where it can be challenging for existing staff to report.


This dashboard is attractive, useful, and precise. The dashboard can appear white-label to make it look like an agency dashboard.

Advantages: DashThis draws data from multiple sources to create a unique reporting structure that impresses managers and executives. These templates are built on the best practices.

It is also expensive when used as a stand-alone tool. Pricing scales well with multiple clients or dashboards. You can bundle the service with a retainer, or simply pass on the price.

The Best Use – A growing agency with clients that value high-value, detailed reports.

Agency Analytics

Agency Analytics provides analytics reporting software specifically for agencies.

This can be integrated into SEO, PPC social media, and reviews, as well as many other services.

Agency Analytics provides many benefits. Agency Analytics can send automated reports after they have been approved and set up a presentation mode.

This service has its disadvantages. This service is costly, and you’ll need to keep track of the number of clients you have as well as the tools that you use for your SEO.

Best Use: A company that provides SEO services to many people and has a high turnover during reporting periods.


WebCEO, in our opinion, is the best SEO reporting tool. The software’s interface is simple and offers many customization options.

Benefits: A great rank-tracking program with over 24 language options for non-English clients

However, there are disadvantages. WebCEO may have some overlap between their tools and their designs might be outdated.

The best use – For companies that require basic SEO statistics as well as backup SEO toolkits.


Our Take

SEOPress is a competitor WordPress plugin for Yoast SEO. It is lighter and has more functionality. This version includes Google Page Speed, structured data types, and breadcrumbs. Instant Indexing can also be used. URL rewriting can be done.

SEOPress can be used with WordPress to aid SEO and social media sharing.

My first choice was Yoast, but after encountering bugs and code bloat, we moved to SEOPress PRO. Ahrefs, Semrush, and SEOPress Insights are both great tools. These guys do an even better job.

Next steps

SEO tools may seem expensive, but when they are integrated well into agencies, they can be a cost-saving investment that can result in increased client retention and reduced staff workload.

A tool doesn’t have to be expensive or complicated. This will depend on the current state of your growth and budget.

We will be happy to hear your thoughts

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