Reasons Why Investing in Great Design Is Great for Business
It’s one of the rare areas where we do not cut corners.
Thanks to the genius art director, we’ve built a brand that is easily recognizable and hard to miss.
Graphic design is one area where entrepreneurs invest money.
Apple and Airbnb are successful because of their attention to design.
In this post, we will discuss five reasons why you should give design priority in your business. You don’t have to be an artist or designer to make it successful. However, investing in professional designers is important to the success and growth of any company.
What is the best design for a website?
A great design can simply be described as something attractive. However, when you dig deeper you’ll find out that great design goes beyond a good logo, an elegant website, or the way something looks.
We will often refer to Steve Jobs in this article. Steve Jobs’ design knowledge was legendary. He made Apple what it is today. “
With that out of the picture, let’s discuss why design should be a priority in your start-up.
Attractive design
The best way to make yourself stand out is to use visual design. Today, people are exposed to more than 5,000 marketing and advertising messages every day. There is a lot of information to process.
Humans communicate primarily through visual communication. Our eyes provide 90% of all sensory information to the brain. What we see is responsible for 80% of our memories.
is scientifically proven. We are able, on a subconscious level to distinguish between good design and bad.
We are attracted to pictures that use the Fibonacci or golden rectangle. Consistency is also important to us, from typefaces and color schemes.
You don’t have to follow the guidelines to create a unique design. Sometimes, breaking the rules or defying them is what you need to stand out.
See how Apple’s design took the world by storm.
Steve Jobs unveiled the iMac G3 at the end of August 1998. Steve Jobs was determined to put the computer in the hands of the average person, and not only techies or businessmen.
Before that time, most household computers looked like beige, clunky boxes.
Jobs was aware that he had to create a cool look for computers to appeal to consumers.
He succeeded.
People who had no interest in computers began to take notice. Apple machines were easy to distinguish from IBM or Sony machines. Apple was synonymous with computers for home use.
Apple was able to differentiate itself from competitors with a focus on visual appeal in just one stroke.
Design communicates ideas
The goal of design is to communicate as much as possible with one glance.
Within 50 milliseconds, people subconsciously form opinions about your brand, product, and business based on appearance.
Consumer Reports states that the trustworthiness of a website is based more on its appearance than its content.
Did You Know That the Brain Processes Pictures 60,000 Times Faster Than Text?
Human brains are not capable of reading text. Cave paintings date back to the beginnings of time, while the first written language appeared only in 3500 BCE.
It turns out that pictures are worth 1,000 words or more.
Images can have a powerful effect on you. Shape and color can trigger emotions in your subconscious, even if you’re not aware.
A study by Berkley found that we associate colors with good and bad. For example, the color blue is associated with health. White, however, is strongly linked to cleanliness.
Many products such as surface cleansers use this color heavily in advertisements and their products. Once you see the product you are confident it will perform its task.
Our design is the first thing people see when they visit ours. In less than one second, we need to let them know that our has a modern and professional look. Getting here took time and hard work.
Comparing the cover of our’s first issue and its most recent edition.
In the very first issue, you will see the branding. Both here on the site and in our archives, we’ve pushed to the limit the appearance of magazines. It has been a big difference in how people browse iTunes or the App Store.
Great design can inspire a range of emotions toward a brand. A great design is the best way to differentiate yourself from the competition.
Marketing professionals have many options to use when creating stunning graphics. There are many resources available for marketing professionals to create stunning graphics.
Professional design is essential in today’s world. A professional-grade design can help you stand out from the crowd. Bad designs are easily recognizable, just like a great designs. If you don’t take yourself seriously, then it’s time to change.
The design makes you more memorable
Did You Know that the vast majority of memories we have are -based on images?
Visuals have been shown to increase the learning by up to 400%.
Our brains are hardwired to remember and retain visual information. Are you able to name these brands by just looking at their logos alone?
Let’s guess that at least 90% of you got it right.
As visual learners, it is essential to have a consistent logo.
You may find it absurd that Cadbury would try to trademark a particular shade of violet. You can see their point of view.
Coca-Cola has used the same color since the nineteenth century.
The World Wildlife Fund experienced a significant backlash after they switched the classic logo from red to white.
The white cans are compared with silver cans that have been associated with Diet Coke. Coke was accused by some users of “trickery” or “blasphemy”, for changing its colour. Coke’s officials deny any design changes. Some people claim that white cans taste different.
A consistent design allows customers to recognize you instantly, no matter what the product is.
Look at Apple products. Apple products, whether they are the Macbook, iPhone, or iPad, instantly stand out. The Apple experience will be different.
An attractive, consistent design can help you distinguish your brand.
Increases conversions
See how your site has changed over the years.
In the 1990s you may have encountered sites like this one:
Amazon launched its first website in 1994. It was typical of the websites from those early years. They were text heavy, with bland backgrounds, and not much else.
This is due to several reasons. There are many reasons for this.
Great design is no longer a luxury. Today, a good marketing campaign is based on a solid design.
This was just behind blogging, at 45%. The second most popular choice was blogging at 45 %.
infographics get shared more and are liked more.
Visuals and design can be very appealing to our instincts. We are attracted to elements like movement and contrasting colors. Even the most basic elements can improve your conversions.
When we were marketing our print publication with images, those that had a human touch got more engagement and shares. Of these promotional graphics, which do you believe has the most share rate?
This image of hands holding books has received a lot more engagement. There’s no surprise that this image in the middle, which shows hands holding a novel, got overwhelmingly higher engagement.
It is much more powerful than other images because the point-of-view shot gives viewers the warm, cozy feeling of holding the actual book.
If you want more people to share your photos, click on more sales buttons, or stay on your website, then the design is important.
Design improves user experience
Before I began working for our, I worked as a cocktail bartender. And I won several awards.
As I grew up, it became clear to me that being an excellent cocktail bartender wasn’t just about making a great drink. The experience you gave your clients was equally important.
If customers are looking for something delicious or with lots of alcohol, there are other options. The experience is what makes them order a drink.
Ever wondered why cocktail glasses aren’t all the same?
This item was designed to prevent you from touching the glass, which could change its temperature.
A certain design can send a message to the people.
Serving your drink in a stemmed glass may alter the experience of customers.
I’m mentioning it because great design affects the user experience of any product.
It’s a unique experience to hold a real book, turn the pages and feel its weight.
Science says that the brain processes data differently when reading a book printed on paper versus one displayed on a computer screen.
The book is being published because our community wants to interact with the physical world rather than a computer screen. A lot of discussion has been spent on things such as the paper type or thickness of the cover.
Our understanding of how things look or feel is superior to anyone else’s. It will make a big difference to your experience.
Imagine reproducing the text exactly in plain text or an ebook. Imagine if we simply reproduced the exact text in an ebook or plain text.
The book is a good way to incorporate our values, look and feel, and style into its content.
The article concludes with:
Do you need to attend art school to be a successful businessperson? Yes, but only if you possess the same aesthetic sensibility as Steve Jobs and Jonny Ive. Not at all.
You may not pay much attention to your design budget when you first start and plan the costs. You may think you can do it yourself or later.
A weak brand may make it more difficult for you to recover than a broken code or feature.
Create something stunning and give your clients a unique experience. They deserve it.
