Why Should You Consider Using Tailor Brands?
Tailor Brands was established in 2014. It is a collection of branding and design tools powered by machine learning.
There are many Tailor Brands reviews on the internet. We have used Tailor Brands software in our digital marketing consulting business.
What is Tailor Brands?
Tailor Brands allows individuals, businesses, and organizations to create a brand identity using logos and typography. They can also use other elements online and in print.
Tailor Brands is, in other words: a toolkit that makes your project “look great” on everything, from Facebook to business cards and websites.
They use software, artificial intelligence, and other tools to design and maintain the look and feel of your business.
The Tailor Brands logo generator is their main tool. However, they don’t ask for templates or ask questions as an automated logo maker. Their AI mimics NetFlix, but with different design styles.
The software will create a brand identity once you have approved a design style. It applies it to all applications. It can be used as a logo for a Facebook profile, a Twitter profile, or website headers.
Background information on Tailor Brands
There are many online DIY tools. Canva is our favorite tool to create social images. Native branding tools like Buffer and social media networks have helped me personalize logos and images.
Fiverr helped us edit our website CSS to match the logo colors. I’ve run contests on 99designs with clients.
There are many online logo creators that let you create a variety of logo options.
The worlds of DIY design are well-established. A pitch deck does not require a Mad Men-Esque arrangement that involves paying $$$ to graphic artists.
DIY design can be frustratingly complicated.
Non-designers can easily believe they are creating a beautiful brand despite the fact that it is full of inconsistent colors and misaligned layouts.
It’s the difference between “Yeah, that’s nice” and “Damn!” “
Tailor Brands is an innovative product that combines AI, software, and automation. It removes the need for human interaction and applies it automatically where you need it.
How Tailor Brands Works
Tailor brands guides you through the creation of a logo. The software can be used as often as you like.
Once you approve your design, you are taken into a studio to see mockups and style guides. There is a variety of pricing options.
Access to your logo and social media tools for $3.99/mo. Basic plans You can connect your domain to a basic landing page maker.
Access to vectors for outdoor or print use is included in the $11.98/mo Standard Plan. You also get a website builder, advanced design tools, and more.
The third option is the $25.98/mo Premium Plan which grants you access to social networking scheduling and analytics. This allows you to consolidate all of your social media management on one platform. You can also accept payments online.
All plans give you access to all the tools you need to manage your brand. You retain complete ownership of all brand assets and logo files.
The pros & cons of Tailor Brands
Tailor Brands’ core product is an excellent example of a well-executed product.
This is Tailor Brands’ real advantage as a tool suite.
Branding is More Important Than Assets
DIY tools tend to focus on design assets. This is the main problem with DIY tools.
Tailor Brands offers a complete tool suite that focuses on unifying your brand across all channels. This is a major advantage. They don’t focus on creating the best font libraries or intuitive CSS editors. Instead, they focus on maintaining your brand’s identity.
To see if their design tools are superior to those of direct competitors, you can compare them with others. This is the main pitch they make to customers who would benefit from their product.
We have seen small and local businesses compete with established brands by using consistent branding.
Your competitors will be beaten if your cover photo is clear and sharp. Make sure your assistant can quickly handle Instagram posts of high quality.
This is Tailor Brands’ main focus, and the product reflects it.
Pricing Structure & Cross-Sells
Software as a Service, (SaaS), is just like other services. Your service should be simple to use and profitable.
This is especially difficult with design assets that are often one-and-done.
Tailor Brands is a subscription-based business model. Subscriptions focus on design tools, not design assets.
This structure offers a few helpful incentives.
This means that your design assets are yours. Your brand is yours for life.
This means that you can get a logo at a very low price if you don’t need it. High-quality logos are available in many file formats starting at $50
Tailor Brands also need to optimize their logo maker to continue attracting more customers. They also need to create better tools to help customers stay around.
Third, subscriptions encourage customers not to download one file but to use it all. A tool that is more efficient than any other will make you more productive.
*also you have software that adapts to your social media image requirements
Everyone benefits from a positive cycle. Tailor Brands are one example of a company that believes cross-sells and upsells can be useful.
Turnaround Speed & Feature Versatility
Tailor Brands can be fully automated, so there is no limit to time and speed.
If you’re not available at that time, you can still order a mockup.
There is no back and forth. You can schedule your designer or assistant according to your needs.
While you are trying to manage your business, you’ll likely be working on the design all day. Side projects must be completed outside of business hours.
Tailor Brands offers a full suite of design tools. You don’t need to download, copy, export, or import any tools.
It’s easier to be convenient. Tailor brands are the best company for brand design.
Backend Quality & Usability
Tailor Brands focuses on branding it’s tools, but the tools themselves are high-quality and well-constructed.
Some tools were created in-house. Some tools were built in-house.
They have also white-labeled their social media tools. This is the same for the design editor.
Each tool in the Tailor Brands suite is powerful and highly effective on its own.
Cons of Tailor brands
Every product comes with its drawbacks, even newer products like Tailor Brands.
These were some of the complaints we experienced with Tailor Brands.
Revisions & Branding Process
Tailor brands fully automated, AI-powered design process keeps humans out.
But, this option has a downside: It leaves out people.
Humans still play a vital role in creating exceptional brands. Stories form the foundation of brands. Stories make us human.
Humans can also ask pertinent questions, push back on scope, and set creative deadlines.
Tailor Brands software can create brand designs and brand style guidelines, but it cannot assign meaning or purpose symbolism. It can’t even explain why one design is better than the other. It relies instead on user data.
The story of your job and that of another person is branding.
You should know if you are interested in this job.
No revisions are allowed based on client feedback.
This is both good and bad. It’s possible to get assets for a fair price but you have to be familiar with branding.
This is the next tradeoff.
Customer Education and Identity
Tailor Brands does a lot of branding and design work, but the customer can still do much more creative work.
A service promising to do it all for you is a scam.
Customers of tailor brands need to be an able plan where, when, and how they want to use their logos
There are many options but there is no guidance or example for customers.
It is easy to see how customers who lack a sense of direction might be quick to forget about a logo design.
Tailor Brands can help you make informed decisions.
Platform Product Lock-in
Tailor brands host a platform that focuses on convenience.
You have less control over a product, the more convenient it will be.
All information is available at Tailor Brands. You are the rightful owner of all intellectual property.
Your work is tied to their platform in many ways, much like a host site builder. It is harder to leave their platform the more you commit to it.
This does not make them bad or good. This is their only advantage.
This is an important tradeoff you should understand. To ensure your intellectual property is protected, use the Tailor Brands platform and not Adobe Illustrator, email, or Paint.
When you cancel, this is an important point to keep in mind.
Tailor Brands’ cancel policy requires you to contact them, listen to their discount pitch, and then cancel. We don’t like this arrangement.
Company Structure, Age, and Competition
Tailor Brands was established in 2014. It is still considered a venture-funded startup. The company uses investor money to focus on the product and not market share.
This disadvantage is worse than the platform lock-in deals. These copycats will be competing against public-owned competitors like Squarespace, Fiverr, and Wix.
Customers at young venture-funded businesses have the advantage of having greater investment in their product.
Tailor Brand Usecases
A service is only as good as its custom fit. Some people can be truly extraordinary.
These three cases are our favorite.
A new company or organization without any brand assets
Tailor Brands is the ideal choice for any new company or organization that doesn’t have brand assets or has the budget to support a human-led design.
Now, we would consider what features and tools you might need from them.
Online Project without Brand Assets
Tailor brands are an ideal fit for small projects such as a resume or hobby site.
Redesign an existing business or organization
Tailor Brands can be a great choice for companies and organizations who want to improve their appearance without the need to hire a designer. Download the EPS file to get custom signage and assets made offline.
Tailor Brands might not be right for you. You might look at other options if you’re comfortable with managing brand assets across multiple platforms or have the resources to hire a designer.
These are direct competitors to Tailor Brands. Compare the results.
Tailor Brands vs. 99designs
99designs, an online marketplace for graphic designers, is worth a look.
Tailor Brands vs. Fiverr
Fiverr allows you to find people to do “gigs” on the marketplace. All you have to do is think of what task you need and hire them. It’s easy to find amazing design assets on Fiverr. You will need to manage all your design assets. However, Fiverr is better at creating great logos.
Tailor Brands vs. Wix Logo Maker
Wix is the largest brand in the world.
Tailor Brands vs. Shopify
Shopify is a popular eCommerce platform.
Tailor Brands vs. DIY Tools
Tailor Brands can be a great option for DIYers as it offers many options such as Canva and Stencil.
Tailor Brands Video Review
Next Steps & Conclusion
Tailor Brands is a new way to design.
Tailor Brands did something different. They combined design management tools like a social media editor and a quality website builder.
Tailor Brands is a great choice for non-designers looking to establish a consistent brand image across media.
Fiverr can be a great place for logo designers. Namecheap allows you to create logos quickly and easily.
