Let’s say a friend suggests 2 books to you. Book A has a blurb on the back, while Book B contains a random selection.
Which book would you choose to read? A blurb at the back lets you know what Book B will look like and what tone it will have.
Meta descriptions are often overlooked and not used in a high-ranking marketing tool. They can help increase search engine traffic by attracting more qualified visitors.
Understanding the What and Why of the Meta Description
The meta description refers to a little bit of HTML code found within the. You can view the source for a section of a webpage by right-clicking on it and choosing “View page source”.
It is part of the “metadata” of a webpage. This tells search engines, browsers, and social apps the type of page and page title. A meta description is a description for each page.
It can be generated using different methods depending on your website. Sometimes it will generate it in an unprofessional/templated manner, other times it will generate it in a good but not optimal way, and sometimes you will have to fill it in.
You will see this field if Yoast is installed on your self-hosted WordPress website. This allows you to enter your meta description.
As you might imagine, the meta description is often overlooked. They do.
A meta description is the first thing potential visitors see when they search for your site.
Search engines have a link. This is usually the Title Tag and the URL. A description of the webpage will help the searcher to understand its contents.
The description is also known as the meta description of your site. Search engines use the snippets that they consider the most relevant to your page.
These search results may be a little older than the one shown above.
Both are higher than the others, but which one should I choose?
Think back to the last time that you searched for something. Did you click on the first result right away or did you wait to see the others?
You, like me, will choose the one you feel is most relevant and trustworthy.
Much of that split-second decision is dependent on the meta description being pulled in the search results.
You still have a chance to get clicks with the right description, even if you aren’t the most popular search result.
A meta description is a short advertisement for your website.
Meta descriptions are an art. How to approach them.
Keep it simple, concise, and unique
Use meta descriptions to distinguish pages. Search engines use duplicates to determine if there is spam.
Meta descriptions are written for core pages of websites when we create keyword mapping. To store meta descriptions, you can create a column in the spreadsheet.
You should have clear meta descriptions. A sentence that describes your page. An explanation of why the page is important.
When writing your meta description, thirdly consider who that page’s audience is. Third, consider the audience of the page when writing your meta description.
Could you include a target phrase in your search results? While this phrase won’t improve your rank, it will make your site more visible in search results.
Fourth: Keep your meta description under 156 characters. This refers to the space that search engines allow you to include your description in search results.
It shouldn’t exceed 156 characters. Search engines might ignore it and pull a random extract from the page.
Search engines will determine which part of your meta description to use if it is too long. Search engines can decide which part of your meta description to use, just as if you had no meta description.
Use meta description for SEO. This won’t increase your rank, but it will increase your organic visitors. Look at your meta descriptions.
Are they as good as they seem? You can improve the content and titles if you haven’t updated them.
You can easily create descriptive meta descriptions using spreadsheets and upload them to WordPress in bulk. Highly-rated website builders use this method.